# Threads of Color Another Viral Sony Bravia Ad By Edward Ong | Published 2007-10-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sony-bravia-viral-threads References: [youtube](http://youtube.com/watch?v=FbbLT05Oe-8) & [sony-asia](http://www.sony-asia.com) Another [Sony](https://www.trendhunter.com/trends/nextgeneration-display) Bravia ad has gone viral! The new Bravia TV commercial from Y&R Asia, [Singapore](https://www.trendhunter.com/trends/your-love) is another [explosion of colour](https://www.trendhunter.com/trends/pointillism) and utilizes the slogan, "Live colour creation." The ad starts off with an image of an Egyptian pyramid in a dusty desert. A blast of contrast quickly follows as spools of red thread begin to spew from the apex of the pyramid, shooting out spool after spool in rapid succession which cascade down the ancient piece of architecture. The red threads are followed by pink ones, then orange, purple, green, yellow and blue shoot out, cloaking the great structure in vibrantly hued stripes. Check out Sony's last two viral ads, each equally rich in colour: ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Viral Ad Campaigns:** Opportunity for companies to create visually stunning and shareable ads that captivate audiences. - **Colorful Branding:** Chances for businesses to incorporate vibrant colors and lively visuals in their branding to stand out in the market. - **Creative Advertising Techniques:** Potential for innovative advertising methods that surprise and entertain consumers, increasing brand awareness. ### Sectors Adopting This - **Advertising and Marketing:** Disruptive innovation opportunities in creating captivating and visually stunning ad campaigns. - **Consumer Electronics:** Chances for companies to leverage colorful branding and engaging visuals in their products. - **Tourism and Travel:** Opportunities for travel companies to use creative advertising techniques to promote destinations and attractions. ## Related on Trend Hunter - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md)