# Immersed Audio Commercials The Sony Binaural Technology is Exemplified in a Video Clip By leewashington | Published 2012-02-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-binaural References: [youtube](http://www.youtube.com/watch?v=Nk9Evqi4rqo) & [sony](http://www.sony.co.uk/discussions/community/en/community/photography/blog/1546) Binaural sound recording involves using a dummy head with two receivers on each ear to record sound. When listened to with headphones, the clip hopes to create a [3D sound experience](https://www.trendhunter.com/trends/yamaha-true-x-surround-90a-soundbar), in effect, fooling the brain into interpreting the sound as if the listener was in the place where it was recorded. [Sony](https://www.trendhunter.com/trends/wired-studio-headphones) has just released such a video that combines the photography of Sony World Photography Award winner Andrew Scriven with the binaural sound recording of Nick Ryan, a world-leading expert in the field. When experienced with headphones, the video is designed to immerse the listener in the world of a rock star as they prepare to go on stage to perform. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Binaural Sound Recording:** The trend of using binaural sound recording provides an opportunity for immersive audio experiences in various industries. - **Virtual Reality Audio:** The trend of virtual reality audio offers disruptive innovation opportunities in the entertainment and gaming industries. - **Immersive Advertising:** The trend of creating immersive audio commercials opens up new possibilities for engaging marketing campaigns. ### Where This Applies - **Entertainment:** The entertainment industry can leverage binaural sound recording to create more immersive experiences for viewers and listeners. - **Gaming:** The gaming industry can use virtual reality audio to enhance the immersive quality of gameplay and provide more realistic simulations. - **Marketing:** The marketing industry can explore immersive advertising techniques to captivate audiences and create memorable brand experiences. ## Related on Trend Hunter - [Augmented Reality Headphones Systems](https://www.trendhunter.com/trends/augmented-reality-headphones.md) - [Wireless 3D-Audio Earbuds](https://www.trendhunter.com/trends/galaxy-buds-2-pro.md) - [Wired Studio Headphones](https://www.trendhunter.com/trends/wired-studio-headphones.md) - [Wearable Living Room Speakers](https://www.trendhunter.com/trends/wearable-tv-speaker.md) - [Hybrid Camera Headphones](https://www.trendhunter.com/trends/musiccam.md) - [Virtual Three-DImensional Audio Headphones](https://www.trendhunter.com/trends/zen-air-sxfi.md) - [Sensory Conduction Headphones](https://www.trendhunter.com/trends/sonic-lamb.md) - [Pastel-Hued Open Ear Headphones](https://www.trendhunter.com/trends/sony-linkbuds-clip-open.md) - [Semantic Hearing Headphones](https://www.trendhunter.com/trends/hearvana-ai.md)