# Lightweight Full-Frame Cameras The Sony Alpha 7C Has a 24.2MP BSI Sensor and More By Michael Hemsworth | Published 2020-09-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-alpha-7c References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/digital-cameras/sony-alpha-7c/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [bhphotovideo](https://www.bhphotovideo.com/c/product/1594029-REG/sony_ilce7c_s_sony_alpha_a7c_mirrorless.html/overview) The [Sony](https://www.trendhunter.com/trends/fullframe-camera) Alpha 7C camera is a [compact but highly capable](https://www.trendhunter.com/trends/xm5) new photography solution from the brand that will provide avid shutterbugs to capture scenes like never before. The camera is outfitted with a 24.2MP BSI sensor that is packed into an APS-C form factor along with a five-axis sensor-shift image stabilization functionality. The unit weighs in at just 18 ounces and has a 15 stop dynamic range capability along with WiFi and Bluetooth connectivity to boot. The Sony Alpha 7C camera is priced at $1,798 and also provide [UHD 4K video recording capabilities](https://www.trendhunter.com/trends/canon-eos-r50-v) to make it ideal for videographers to boot. The unit has a three inch side-opening vari-angle touchscreen LCD for easily making changes the functionality on the fly. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Compact Full-frame Cameras:** Opportunity for camera manufacturers to develop more lightweight, compact cameras with full-frame sensors and advanced features to cater to photography enthusiasts' increasing demand for portability. - **Advanced Image Stabilization Technology:** Opportunity for companies to develop innovative image stabilization technology that can keep up with the growing trend of handheld, on-the-go photography and videography. - **Wireless Connectivity in Professional Cameras:** Opportunity for camera manufacturers to integrate advanced wireless connectivity features like WiFi and Bluetooth into professional-level cameras to allow for quick file sharing and remote camera control on mobile devices. ### Sectors Adopting This - **Camera Manufacturing:** Camera manufacturers can use the trend of compact full-frame cameras to drive growth and innovation in the industry. - **Image Stabilization Technology:** There is a growing demand for more advanced image stabilization technology, which presents the opportunity for companies specializing in that technology to develop new innovations and capture market share. - **Wireless Connectivity Technology:** The trend of incorporating wireless connectivity into professional cameras presents a great opportunity for companies specializing in wireless technology to grow and expand their services into new industries. ## Related on Trend Hunter - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [Field-Ready AI-Powered Cameras](https://www.trendhunter.com/trends/sony-6700.md) - [Advanced Full-Frame Cameras](https://www.trendhunter.com/trends/a7r-v.md) - [Influencer-Focused Compact Cameras](https://www.trendhunter.com/trends/influencerfocused-compact-camera.md) - [Compact Mirrorless Cameras](https://www.trendhunter.com/trends/a6700.md) - [AI Autofocus Mirrorless Cameras](https://www.trendhunter.com/trends/sony-a1-ii.md) - [Budget Cinema Compact Camera](https://www.trendhunter.com/trends/budget-cinema-compact-camera.md) - [Lightweight Content Creator Cameras](https://www.trendhunter.com/trends/lumix-s9.md) - [Professional Micro-Sized Camera Models](https://www.trendhunter.com/trends/sony-rx1r-iii.md)