# Demure Designer Digital Cameras The Conceptual Sony Alpha 16 Camera Has a Bezel-Free Rear Display By Michael Hemsworth | Published 2018-04-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-alpha-16 References: [gadgetsin](http://gadgetsin.com/sony-alpha-16-concept-digital-camera.htm) & [behance.net](https://www.behance.net/gallery/62901171/Sony-16) The popularity of the smartphone might have many people believing the days of the traditional point-and-shoot camera are limited, but the conceptual Sony Alpha 16 identifies what could be done to keep the photography equipment relevant for younger users. Offering a stylish aesthetic that comes in a wide range of different color options, the camera has a bezel-free screen on the rear that offers photographers with enhanced control over the functionality of the device. This enables users to put the focus on capturing a scene rather than fiddling with the functionality as they go about their travels or routine. The conceptual Sony Alpha 16 camera is the design work of industrial designer Pranab P Kumar and features a smartphone-like aesthetic that would likely be favored by users looking to upgrade from their existing device. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Bezel-free Camera Displays:** The trend of bezel-free camera displays creates an opportunity for camera manufacturers to offer larger, more streamlined and user-friendly camera displays. - **Camera Customization:** The trend of offering cameras in a range of different color options creates an opportunity for camera manufacturers to offer more customized and personalized products. - **Smartphone-like Camera Aesthetics:** The trend of designing cameras with smartphone-like aesthetics creates an opportunity for camera manufacturers to appeal to younger users who appreciate stylish and modern design. ### Who This Affects Most - **Camera Manufacturing:** The camera manufacturing industry can embrace bezel-free camera displays and camera customization trends for growth and innovation. - **Smartphone Manufacturing:** The smartphone manufacturing industry can partner with camera manufacturers to create more integrated camera experiences in their products, or design cameras to be more compatible with smartphone hardware and software. - **Fashion and Lifestyle Industry:** The fashion and lifestyle industry can showcase the style potential of cameras, or partner with camera manufacturers to create more fashion-forward designs and collaborations. ## Related on Trend Hunter - [Minimalist Aluminum Analog Cameras](https://www.trendhunter.com/trends/mnl-mk1-analog-camera.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Modular Point-and-Shoot Cameras](https://www.trendhunter.com/trends/modular-camera.md) - [Micro-Sized Vlogging Cameras](https://www.trendhunter.com/trends/sony-vlog001.md) - [Minimalist Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-10-vii.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Designer Camera Printer Concepts](https://www.trendhunter.com/trends/polaroid-trance-camera.md)