# Mega-Autofocus Camera The Sony A77 Camera Features a Pro-Level Autofocus Sensor By Rahul Kalvapalle | Published 2014-05-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-a77 References: [gizmag](http://www.gizmag.com/sony-a77-ii-fast-autofocus/31877/) & [store.sony](http://store.sony.com/sony-alpha-77-m2q-dslr-zid27-ILCA77M2Q/cat-27-catid-All-Alpha-77-Cameras?_t=pfm=category) The [Sony](https://www.trendhunter.com/trends/sony-6700) A77 II is a DSLR camera which, despite being targeted towards amateur photographers, has features that rival many [professional camera models](https://www.trendhunter.com/trends/x2d-ii-100c). It is a follow-up to the Sony's A77 camera. The highlight of the Sony AZZ II is its 79-point autofocus sensor, which includes 15 cross points within the central area of the sensor. This autofocus system is fast, accurate and performs well in all kinds of light conditions. A range of autofocus functions allow users to make the most out of those 79 autofocus points. The camera also features a [24.3-megapixel APS-C CMOS sensor](https://www.trendhunter.com/trends/boundaries-of-imaging-technology) and Sony's BIONZ X image processor. The Sony A77 II will be made available in June for $1,200. Buyers have the option of also obtaining a 16-50-mm lens for an extra $600. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Pro-level Autofocus Sensor:** Disruptive innovation opportunity: Develop advanced autofocus sensor technology for other camera models and consumer electronics. - **24.3-megapixel APS-C CMOS Sensor:** Disruptive innovation opportunity: Apply high-resolution CMOS sensor technology to other imaging devices, such as drone cameras or medical imaging equipment. - **BIONZ X Image Processor:** Disruptive innovation opportunity: Adapt the powerful image processing capabilities of the BIONZ X processor for other applications, such as real-time video processing in surveillance systems. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Incorporate the advanced autofocus and image processing technologies into smartphones or tablets for enhanced photography capabilities. - **Photography Equipment:** Disruptive innovation opportunity: Develop high-performance autofocus sensors and image processors for professional-grade cameras that outperform current industry standards. - **Imaging Technology:** Disruptive innovation opportunity: Integrate the advanced autofocus and image processing technologies into medical imaging equipment to improve diagnostic accuracy and speed. ## Related on Trend Hunter - [Field-Ready AI-Powered Cameras](https://www.trendhunter.com/trends/sony-6700.md) - [Advanced Full-Frame Cameras](https://www.trendhunter.com/trends/a7r-v.md) - [Full-Frame Mirrorless Cameras](https://www.trendhunter.com/trends/a7c-ii.md) - [Entry-Level Mirrorless Cameras](https://www.trendhunter.com/trends/alpha-a7-iv.md) - [AI-Powered Mirrorless Cameras](https://www.trendhunter.com/trends/fullframe-camera.md) - [Compact Mirrorless Cameras](https://www.trendhunter.com/trends/a6700.md) - [Innovative AI-Autofocus Cameras](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii.md) - [Professional Micro-Sized Camera Models](https://www.trendhunter.com/trends/sony-rx1r-iii.md) - [Advanced Everyday Camera Sensors](https://www.trendhunter.com/trends/sony-lytia-901.md)