# Volcanic Floral Campaigns The Sony 4K Ultra HD TV Ad Campaign Features a Floral Explosion By M | Published 2014-04-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sony-4k References: [thehousethatlarsbuilt](http://www.thehousethatlarsbuilt.com/2014/04/flower-volcano.html) & [mccann](http://mccann.com/project/sony-4k/) [Sony](https://www.trendhunter.com/trends/bravia-xr-sony) finally released the long-awaited images from its Sony 4K Ultra HD TV shot by the Irazu Volcano in Costa Rica. The concept behind the shoot was to set off a floral volcano explosion, but instead of lava, the volcano would shoot out millions of vibrant flower petals. Advertising firm McCann recruited the help of local residents of the [nearby town](https://www.trendhunter.com/trends/essential-costa-rica) to help collect over three and a half tonnes of flower petals for the shoot. The petals were launched across the town like a volcanic eruption. The streets, rivers and houses were covered in massively vibrant blankets of petals. The concept behind the ad campaign was to show the ability of the high-quality [Sony 4K HD TV](https://www.trendhunter.com/trends/sony-bravia-7) to clearly capture every single flower petal that fell. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Floral Explosions:** Opportunity for creating visually stunning and captivating advertising campaigns by incorporating floral explosions. - **High-quality Visual Capture:** Innovation in technology that enables the ability to capture every detail of visually striking moments, such as a volcanic floral explosion. - **Local Community Participation:** Utilizing community engagement to create immersive and memorable marketing experiences, like involving locals in collecting flower petals for an ad campaign. ### Where This Applies - **Advertising & Marketing:** Opportunity for ad firms to use floral explosions as a creative and attention-grabbing strategy in their campaigns. - **Technology:** Innovation in high-quality visual capture technology presents opportunities for companies to develop advanced imaging solutions for various industries. - **Community Engagement:** Industries can explore ways to involve local communities in their marketing efforts to enhance brand affinity and create unique experiences. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Giant High-Resolution Televisions](https://www.trendhunter.com/trends/bravia-xr-sony.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md)