# Sustainable Canadian-Made Sleepwear Vancouver-Based Sleepwear Brand SONS Redefines Comfort By Jana Pijak | Published 2023-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sons References: [sonsgoods](https://sonsgoods.com/)  Vancouver-Based sleepwear brand SONS is strongly committed to comfort, style, and sustainability. The label prides itself on using [100% cotton](https://www.trendhunter.com/trends/natura-collection) -- a naturally gentle and hypoallergenic fabric known for its durability and ease. Designed to be versatile, SONS' [sleepwear collection](https://www.trendhunter.com/trends/resort-pajamas-collection) consists of three floral-patterned pyjama sets, as well as Box-Hers, [eye masks, and scrunchies](https://www.trendhunter.com/trends/emilys-pillow). The range is founded by Canadian best friends Tlell Wilson and Carly Jefferson, and aims to inspire unhurried moments while promoting a healthy and mindful lifestyle. With prices ranging from $16 CAD for eye masks to $225 CAD for sleepwear sets, SONS offers its thoughtfully crafted products via its website, and aims to deliver a blend of comfort, style, and sustainability directly to consumers' doors. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 47% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Sustainable Sleepwear:** The trend of sustainable sleepwear presents an opportunity for businesses to cater to environmentally conscious consumers by offering stylish and comfortable sleepwear made from eco-friendly materials. - **Direct-to-consumer Model:** The direct-to-consumer model allows sleepwear brands to eliminate middlemen and deliver their products directly to consumers' doors, providing convenience and a personalized shopping experience. - **Wellness Lifestyle Products:** The trend of wellness lifestyle products provides an avenue for sleepwear brands to promote a healthy and mindful lifestyle, appealing to consumers seeking products that contribute to their overall well-being. ### Who This Affects Most - **Fashion:** The fashion industry can tap into the trend of sustainable sleepwear by incorporating eco-friendly materials and manufacturing processes, offering consumers a more responsible and conscious choice for sleepwear. - **E-commerce:** The e-commerce industry can capitalize on the direct-to-consumer model by providing platforms and services that enable sleepwear brands to reach consumers directly, enhancing convenience and personalized shopping experiences. - **Wellness:** The wellness industry can explore collaborations with sleepwear brands to create products that promote better sleep and contribute to an overall healthy lifestyle, catering to the increasing demand for wellness-focused products. ## Related on Trend Hunter - [Ultra-Soft Sustainable Sleepwear](https://www.trendhunter.com/trends/seray.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md)