# Waterproof Gel Eyebrow Definers The Son&Park Eyebrow Product Creates Natural Definition By Mishal Omar | Published 2017-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sonpark References: [myskincleanser](https://www.myskincleanser.com/products/son-park-gel-bonding-eyebrow?variant=25715780550) The Son&Park Gel Bonding Eyebrow product adds definition to users' eyebrows in a way that is natural, and involves a simple application process. The product comes in the form of a [hardened gel-like formulation](https://www.trendhunter.com/trends/brow-laminations) and is to be applied with its accompanying [dual-ended eyebrow brush](https://www.trendhunter.com/trends/loreal-paris-faux-brow) – which can be used to both apply the gel and brush out the brows so they look natural. It has a creamy texture and applies in a matte finish, and offers buildable coverage to suit those who prefer their brows to look naturally defined, as well as for those who prefer that they look more bold. The Son&Brow Bonding Eyebrow product contains wax, ensuring that users' brows stay in place throughout the day. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Definition Eyebrow Products:** The trend of natural definition eyebrow products presents an opportunity for cosmetic companies to develop innovative, gel-based formulations that provide buildable coverage and a matte finish. - **Dual-ended Eyebrow Brushes:** The rising popularity of dual-ended eyebrow brushes offers an opportunity for cosmetic tool manufacturers to create innovative designs that make the application process easier and more efficient. - **Long-lasting Eyebrow Formulations:** The demand for long-lasting eyebrow products creates an opportunity for cosmetic brands to develop waterproof and smudge-proof gel formulations that ensure brows stay in place throughout the day. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the natural definition eyebrow trend by developing new gel-based eyebrow products that provide buildable coverage and a matte finish. - **Cosmetic Tools:** The cosmetic tool industry can leverage the popularity of dual-ended eyebrow brushes by creating innovative designs that simplify the application process for consumers. - **Beauty:** The beauty industry can tap into the demand for long-lasting eyebrow products by introducing waterproof and smudge-proof gel formulations that keep brows in place throughout the day. ## Related on Trend Hunter - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Revolutionary Eyebrow Serums](https://www.trendhunter.com/trends/browbond-building-serum.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Water-Resistant Brow Gels](https://www.trendhunter.com/trends/brow-laminating-gel.md) - [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md)