# Location-Adaptable Speakers The Sonos Trueplay Gauges its Environment to Produce the Best Sound By Charlotte Joyce Kidd | Published 2015-10-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sonos-trueplay References: [core77](http://www.core77.com/posts/41080/Sonos-Debuts-Software-That-Makes-Its-Speakers-Sound-Good-Even-in-Terrible-Listening-Environments-ie-Your-Apartment) & [blog.sonos](http://blog.sonos.com/news/meet-trueplay-and-the-all-new-play5/) Like a Bluetooth speaker with its own personal roadie, [Sonos](https://www.trendhunter.com/trends/era-speaker) Trueplay adapts to the acoustics of the room it's in. Sonos is a company previously known for creating high-quality, [portable connected speakers](https://www.trendhunter.com/trends/bose-soundlink-home). With Sonos Trueplay software, the newest generation of Sonos speakers will also be the first music broadcasters capable of adjusting to their environment. Using the Sonos Trueplay app, the owner of a new Sonos speakers will be able to conduct a set-up measurement of the room in which they place their Sonos. Under the app's guidance, their smartphone will emit a tone which measures the placement of furniture and walls in the room over the course of a 45-second test. Sonos Trueplay technology will then adjust the sound configuration of the speaker to create the [best possible sound quality](https://www.trendhunter.com/trends/newordinary-songbook-max-speaker) for its specific surroundings. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Adaptive Speakers:** The development of speakers that can adjust their sound output based on the environment opens up opportunities for personalized audio experiences in various settings. - **Smart Sound Calibration:** The integration of advanced software and app-based measurement tools allows for precise sound calibration, leading to improved audio quality in any location. - **Context-aware Audio:** The ability of speakers to gauge their surroundings and adapt accordingly paves the way for immersive audio experiences and more engaging content consumption. ### Who This Affects Most - **Consumer Electronics:** The implementation of location-adaptable speakers presents disruptive innovation opportunities in the consumer electronics industry by offering enhanced audio experiences across different devices. - **Home Entertainment:** The integration of Sonos Trueplay technology in speakers creates opportunities for disruptive innovation in the home entertainment industry, enabling users to optimize their audio setups based on room acoustics. - **Hospitality:** Location-adaptable speakers have the potential to revolutionize the hospitality industry by delivering personalized and immersive audio experiences in hotel rooms, conference centers, and event venues. ## Related on Trend Hunter - [Spatial Audio Bluetooth Speakers](https://www.trendhunter.com/trends/era-speaker.md) - [Spatial Audio Smart Speakers](https://www.trendhunter.com/trends/era-300.md) - [Portable Voice-Enabled Smart Speakers](https://www.trendhunter.com/trends/roam-speaker.md) - [Colorful Streamlined Wireless Speakers](https://www.trendhunter.com/trends/roam-2.md) - [Immersive Multi-Room Speakers](https://www.trendhunter.com/trends/multiroom-speaker.md) - [Self-Adjusting Soundbars](https://www.trendhunter.com/trends/bose-smart-soundbar-600.md) - [Self-Tuning Portable Speakers](https://www.trendhunter.com/trends/anker-soundcore-motion-300.md) - [Slender Sound-Maximizing Soundbars](https://www.trendhunter.com/trends/sonos-arc-ultra.md) - [Smart App-Powered Speakers](https://www.trendhunter.com/trends/alpha-iq.md)