# Original Audio Content Platforms Sonos Radio Will Be the Company's First Venture into Content By Daniel Johnson | Published 2020-04-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sonos-radio References: [engadget](https://www.engadget.com/sonos-radio-streaming-service-130003021.html) & [sonos](https://www.sonos.com/en-us/sonos-radio?utm_source=Skimlinks&utm_medium=affiliate&utm_campaign=cj-5370367&source=cj&cjevent=cd27717b840a11ea83da01b30a24060b) Sonos has a long history of manufacturing speakers, and now the company is entering into original content with the launch of [Sonos Radio](https://www.trendhunter.com/trends/seasonal-audio-noise-tracking-aggregator). Sonos Radio will give users access to over 60,000 radio stations around the globe. The radio stations were made accessible through agreements with content providers like [IHeart Radio](https://www.trendhunter.com/trends/iheartland) and [TuneIn](https://www.trendhunter.com/trends/tunein-1). Additionally, Sonos has indicated it will be adding even more station n the future. The company is also entering into partnerships with musicians to offer ad-free music accessible through dedicated artist stations. The platform will also have dedicated stations based on different genres of music, with over 30 stations spanning hip-hop to Indie Gold. Overall the launch of Sonos Radio could be successful due to the vast amount of content that users can access. Image Credit: Sonos ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Original Audio Content:** Opportunity to create unique and engaging audio content that attracts and retains audiences. - **Global Radio Stations:** Potential to tap into a global audience by offering access to over 60,000 radio stations worldwide. - **Artist-driven Platforms:** The rise of artist-driven platforms presents an opportunity for Sonos to explore new business models and collaborations. ### Sectors Adopting This - **Audio Streaming:** Sonos Radio's entry into original content opens up possibilities for disruptive innovation in the audio streaming industry. - **Music Technology:** The partnership with musicians and genre-based stations presents an opportunity for innovative music technology applications. - **Smart Speaker:** Sonos Radio's expansion into content adds value to the smart speaker industry by offering a comprehensive audio experience. ## Related on Trend Hunter - [Spatial Audio Brand Partnerships](https://www.trendhunter.com/trends/sonos-and-apple-music.md) - [Voice-Controlled Music Apps](https://www.trendhunter.com/trends/sonos-voice.md) - [Digital Radio Platforms](https://www.trendhunter.com/trends/radio-ocean.md) - [B2B Music Streaming Services](https://www.trendhunter.com/trends/tuned-global.md) - [Global Radio Access](https://www.trendhunter.com/trends/radiocast.md) - [Compact Affordable Soundbars](https://www.trendhunter.com/trends/the-ray.md) - [Spatial Sound Speaker Launches](https://www.trendhunter.com/trends/spatial-speaker.md) - [Live Audio Streaming Platforms](https://www.trendhunter.com/trends/amazon-amp.md) - [Spatial Audio Smart Speakers](https://www.trendhunter.com/trends/era-300.md)