# Sustainable Speaker Packaging Sonos' Packaging Shares a Premium, User-Friendly Experience By Laura McQuarrie | Published 2023-06-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sonos-packaging References: [thedieline](https://thedieline.com/blog/2023/6/6/best-in-show-sonos-sound-sustainability-wins-big-at-dieline-awards-2023)  Sonos’ packaging for the Ray [soundbar](https://www.trendhunter.com/trends/sonos-arc-ultra) and [Sub Mini](https://www.trendhunter.com/trends/sub-mini) features fewer overall materials, as well as minimal plastic and paper pulp in its place for a more eco-friendly unboxing experience. The unboxing experience is an important one for today’s consumers and electronics brands recognize the value of creating a memorable first impression for customers. Leading brands like Sonos are opting for premium, user-friendly and sustainable designs that elevate the joy and satisfaction of experiencing a new product for the first time. In the 2023 Dieline Awards, Sonos’ sophisticated and [sustainable sound system packaging](https://www.trendhunter.com/trends/blanco-1) was recognized as Best in Show. Going forward, Sonos is working towards the goal of using 100% FSC-certified, post-consumer and recycled plant-based fiber paper in all its packaging by 2025. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 97% | Activity: 96% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Opportunity for brands to create sustainable packaging designs that enhance the unboxing experience. - **Premium Unboxing Experience:** Brands can differentiate themselves by focusing on user-friendly and sophisticated packaging designs. - **Fiber-based Materials:** Utilizing FSC-certified, post-consumer, and recycled plant-based fiber paper for packaging materials. ### Sectors Adopting This - **Electronics:** Application of sustainable packaging designs can enhance the consumer experience when unboxing new electronic products. - **Consumer Goods:** Brands in the consumer goods industry can adopt premium and eco-friendly packaging to elevate customer satisfaction. - **Packaging:** The packaging industry can explore the use of fiber-based materials to meet the growing demand for sustainable and user-friendly designs. ## Related on Trend Hunter - [Spatial Sound Speaker Launches](https://www.trendhunter.com/trends/spatial-speaker.md) - [Sustainability-Focused Soundbars](https://www.trendhunter.com/trends/lg-soundbars.md) - [Paper-Based Appliance Packaging](https://www.trendhunter.com/trends/ds-smith-2.md) - [Compact Affordable Soundbars](https://www.trendhunter.com/trends/the-ray.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md) - [Sustainable Compact Bluetooth Speakers](https://www.trendhunter.com/trends/beosound-a1-3rd-gen.md) - [Eco‑modular Audio Speakers](https://www.trendhunter.com/trends/mynd-speaker.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md)