# Pulsating Audio Branding The Energetic Sonos Logo Was a Happy Accident by Bruce Mau Design By Meghan Young | Published 2015-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sonos-logo References: [fastcodesign](http://www.fastcodesign.com/3041367/sonoss-hot-new-viral-logo-was-a-happy-accident) & [sonos](http://www.sonos.com/) The new [Sonos](https://www.trendhunter.com/trends/spatial-speaker) logo captures the audio business' focus perfectly. Yet it was created as a happy accident. The pulsating illusion that is essentially an interactive visualization of soundwaves had no scientific data to back its creation. Laura Stein, creative director from [Bruce Mau Design](https://www.trendhunter.com/trends/bruce-bolts), says, "It was meant to be a logo in motion, something radiating, something happening." Yet [Fast Co Design](https://www.trendhunter.com/trends/gatorade-2) writes, "But designers on the project noticed a cool side effect during development. When they scrolled up and down, the logo created an animation. You could see a waveform inside the lines." The explosive Sonos logo has since gone viral. Playing off the theme of an amplified experience, the Sonos logo is one of three new tools that will help rebrand the audio company. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Audio Branding:** Opportunity to create engaging and interactive audio logos or visualizations of soundwaves for brands. - **Accidental Design Innovations:** Exploring the potential for accidental discoveries to lead to innovative and captivating design elements. - **Viral Logo Design:** Leveraging the power of viral logo designs to generate widespread brand recognition and engagement. ### Who This Affects Most - **Audio Technology:** Integrating dynamic and interactive audio branding into audio technology products and platforms. - **Marketing and Advertising:** Using innovative logo designs and visualizations to enhance brand identities and captivate consumer attention. - **Graphic Design:** Exploring new creative avenues through accidental design elements and leveraging them for visual branding. ## Related on Trend Hunter - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md) - [Spatial Sound Speaker Launches](https://www.trendhunter.com/trends/spatial-speaker.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Posh Parametric Wave Soundbars](https://www.trendhunter.com/trends/bang-olufsen-soundbar.md) - [Spatial Audio Brand Partnerships](https://www.trendhunter.com/trends/sonos-and-apple-music.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Sculptural Speaker Concepts](https://www.trendhunter.com/trends/sonique.md) - [Space-Inspired Sound Sculptures](https://www.trendhunter.com/trends/beosound-2-vollebak.md)