# Drunken Overshare Advertising This Sonique Bar Campaign Points Out Social Media Faux Pas By Amelia Roblin | Published 2011-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sonique-bar-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/sonique_bar_dont_drink_post) & [soniquebar.br](http://soniquebar.com.br/) "Don't drink and drive" has become a popular quotation of caution amidst the English-speaking world, but this [Sonique](https://www.trendhunter.com/trends/sonique) Bar campaign extrapolates to advise on what else you shouldn't do while under the influence. Recommending that people don't text, tweet or post on [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) with alcohol in their systems, this Brazilian lounge is most likely attempting to deliver a completely different message. By name-dropping means of pop culture information sharing through websites like [Twitter](https://www.trendhunter.com/trends/divine), the establishment could simply be trying to appeal to a young and Internet-savvy crowd from which to acquire clientele. Under the art direction of Dentsu, these prints paint a picture of a park bench, a domestic couch and a bathroom. In every case and amidst broken bottles and spilled neon liquid, the Sonique Bar campaign spells out statements that one should not post online. Perhaps they are familiar to your News Feed? ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Drunken Social Media Posts:** Opportunities for apps or features that help users limit their social media posting when under the influence. - **Alcohol Awareness Campaigns:** Opportunities for creative messaging and visual campaigns to raise awareness around the dangers of alcohol impairment beyond driving. - **Appealing to Young and Internet-savvy Crowds:** Opportunities for brands to use social media and pop culture references to connect with younger audiences. ### Sectors Adopting This - **Alcohol and Beverage Industry:** Opportunities for bars and lounges to develop creative campaigns that promote responsible drinking and alcohol awareness. - **Advertising and Marketing Industry:** Opportunities for brands to use humor and pop culture references in their campaigns to engage with younger, internet-savvy audiences. - **Technology Industry:** Opportunities for tech companies to develop apps or features that limit users' ability to post on social media while under the influence. ## Related on Trend Hunter - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md)