# Spiky Road Crossings Sega's Sonic the Hedgehog Helps Britain's Endangered Hedgehogs By Gemma Vardon | Published 2010-11-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sonic-the-hedgehog References: [dailymail](http://www.dailymail.co.uk/news/article-1328460/Hedgehog-decline-300-000-fewer-Britain-decade-ago.html) & [soniccolours](http://www.soniccolours.co.uk) Britain's hedgehogs are in danger and there's only one creature who can help his fellow prickly friends - Sonic the Hedgehog. To save the nation's hedgehogs from deaths by car, and celebrate the release of his new game Sonic Colours, video game maker [Sega](https://www.trendhunter.com/trends/airasia) has stepped in with a new version of Sonic the Hedgehog, creating the world's first dedicated hedgehog road crossing. Complete with a lollipop lady, the crossing has been bravely road tested by four heroic hedgehogs in a danger spot in Twickenham, London. Research revealed Britain’s hedgehogs have declined by a third in the past ten years and the East of England is the worst area hit. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Endangered Hedgehog Conservation:** Using popular video game characters like Sonic the Hedgehog to raise awareness and support for hedgehog conservation efforts. - **Dedicated Animal Road Crossings:** Creating specialized road crossings designed specifically to protect and aid the movement of endangered wildlife across busy roads. - **Gamification for Environmental Causes:** Employing gamification strategies to engage and educate the public about crucial environmental issues, such as the decline of hedgehog populations. ### Industries Being Reshaped - **Video Game:** The video game industry can collaborate with conservation organizations to develop games that not only entertain but also promote awareness and support for endangered species. - **Infrastructure and Construction:** Infrastructure developers can incorporate specially designed road crossings into their projects to minimize negative impacts on local wildlife populations. - **Environmental Education and Advocacy:** Non-profit organizations and educational institutions can leverage gamification techniques to engage the public in conservation efforts and raise awareness about endangered species like hedgehogs. ## Related on Trend Hunter - [Video Game-Inspired Summer Footwear](https://www.trendhunter.com/trends/shadow-classic-clog.md) - [Cartoon Hedgehog Airplane Designs](https://www.trendhunter.com/trends/airasia.md) - [Modern Updated Classic Gameplays](https://www.trendhunter.com/trends/sonic-superstars.md) - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Cartoon-Themed Pop-Up Eateries](https://www.trendhunter.com/trends/sonic-the-hedgehog-speed.md) - [Retro Cartoon Tech Accessories](https://www.trendhunter.com/trends/higround-x-sega.md) - [Video Game-Themed Pancakes](https://www.trendhunter.com/trends/sonics-blue-blur-special.md) - [Game-Inspired LEGO Sets](https://www.trendhunter.com/trends/gameinspired-lego-sets.md) - [Animal-Inspired Sensory Toys](https://www.trendhunter.com/trends/spike-the-fine-motor-hedgehog-fidget-friend.md)