# Signature Ice Auctions SONIC Drive-In Put a Cup of SONIC Ice up for Bidding By Laura McQuarrie | Published 2020-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sonic-ice References: [businesswire](https://www.businesswire.com/news/home/20200914005276/en) & [SonicDriveIn](http://www.SonicDriveIn.com) What sets SONIC Ice apart its its unique texture, plus it is slow-melting, so it helps to keep drinks full of flavor for longer. Knowing that some SONIC guests love the ice enough to enjoy it on its own, [SONIC Drive](https://www.trendhunter.com/trends/sonic-hard-seltzer)-In decided to auction off a cup of its signature ice. Realizing that many fans can visit drive-ins can order just a cup of ice if they live close enough, and others can't, SONIC set up a web auction to treat the highest bidder to a cup of ice that will be delivered by a SONIC skating Carhop. As part of the online auction, SONIC will be donating 100% of the funds to [DonorsChoose](https://www.trendhunter.com/trends/expand-book-access), a longtime nonprofit partner that helps to support public school teachers. Image Credit: SONIC ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Web Auctions:** Disruptive innovation opportunity: Explore the potential of web auctions to offer unique and exclusive experiences or products to customers. - **Nonprofit Partnerships:** Disruptive innovation opportunity: Form strategic partnerships with nonprofits to create win-win situations that benefit both the company and the charitable organization. - **Unique Food Experiences:** Disruptive innovation opportunity: Create unique food experiences or offerings that cater to niche preferences and capitalize on customer's willingness to pay for novelty. ### Sectors Adopting This - **Ecommerce:** Disruptive innovation opportunity: Build an online platform that facilitates auctions and unique experiences for customers, expanding the reach and accessibility of the company's offerings. - **Restaurant:** Disruptive innovation opportunity: Collaborate with nonprofits in the restaurant industry to create special promotions or limited edition offerings that attract customers and support a good cause. - **Food and Beverage:** Disruptive innovation opportunity: Experiment with new and unconventional food and beverage offerings to create unique experiences that differentiate the company from competitors. ## Related on Trend Hunter - [Cafe-Inspired QSR Coffee Drinks](https://www.trendhunter.com/trends/cold-coffee-drinks.md) - [Charitable Restaurant Auctions](https://www.trendhunter.com/trends/named-dairy-queen-blizzard.md) - [Instantly Refreshing Hard Seltzers](https://www.trendhunter.com/trends/sonic-hard-seltzer.md) - [Competition Show Coffee Drinks](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee.md) - [Sour Candy Frozen Beverages](https://www.trendhunter.com/trends/sour-patch-kids-slush-float.md) - [Bubbly Frozen Float Drinks](https://www.trendhunter.com/trends/orange-cloudsicle-slush-float.md) - [QSR Book Initiatives](https://www.trendhunter.com/trends/expand-book-access.md) - [Cake-Flavored Ice Cream Shakes](https://www.trendhunter.com/trends/yellow-cake-batter.md) - [Creamy Tart Lemonades](https://www.trendhunter.com/trends/sweet-topped-lemonades.md)