# Artist-Remixed Summertime Drinks The Sonic Drink Remix Campaign Stars Four Musicians By Michael Hemsworth | Published 2023-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sonic-drink-remix References: [chewboom](https://www.chewboom.com/2023/07/18/sonic-remixes-summer-drinks-with-todays-hottest-musical-artists/) & [sonicdrivein](https://www.sonicdrivein.com)  The [Sonic Drink](https://www.trendhunter.com/trends/sonic-cocacola-your-way) Remix campaign is being run by the [QSR](https://www.trendhunter.com/trends/drink-hack) brand as a way to encourage fans to try out a new refreshment this summer that's inspired by one of their favorite artists. The campaign sees a range of musical artists sharing their [favorite drink combinations](https://www.trendhunter.com/trends/himkok-and-sony-music-norway) that fans can order at a participating location. This includes JP Saxe, Kelsea Ballerini, Lainey Wilson and Metro Boomin whose drink remixes include the Mango Slush with Nerds Candy, Ocean Water with Blue Raspberry and Lime, Sprite Zero with Strawberries and Sugar-Free Peach and Lemonade with Strawberries and Vanilla, respectively. The Sonic Drink Remix campaign is running at more than 3,500 locations across the US and is seeing the brand encourage fans to share their favorite recipe using the hashtag #SonicDrinkRemix. Image Credit: Sonic ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 70% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Musical Artist Collaborations:** QSR brands can collaborate with musicians to create customized drink combinations, providing customers with unique and exciting beverage options. - **Social Media Promotion:** Companies can leverage social media platforms and hashtags to engage with fans and encourage them to share their own creative versions of branded products. - **Refreshment Innovation:** QSR brands can experiment with new flavor combinations and ingredients to create refreshing and novel beverage options for their customers. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** QSR brands can use collaborations and customized drink creations to stand out in a competitive market and attract new customers. - **Social Media Marketing:** Companies specializing in social media marketing can help brands create successful campaigns that leverage fan engagement and user-generated content. - **Beverage Industry:** Innovative beverage companies can explore new flavor profiles and collaborations with artists to create unique and trendy drink offerings. ## Related on Trend Hunter - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Soda-Based QSR Beverages](https://www.trendhunter.com/trends/sonic-sprite.md) - [Customizable Summer Drink Menus](https://www.trendhunter.com/trends/summer-menu-remix.md) - [Series-Inspired QSR Drink Hacks](https://www.trendhunter.com/trends/drink-hack.md) - [Drive-In Chains Drink Expansions](https://www.trendhunter.com/trends/flavorista-favorites.md) - [Cafe-Inspired QSR Coffee Drinks](https://www.trendhunter.com/trends/cold-coffee-drinks.md) - [Caffeinated QSR Energy Beverages](https://www.trendhunter.com/trends/sonic-rechargers.md) - [Creamy Berry-Flavored Refreshments](https://www.trendhunter.com/trends/sonic-berries-and-cream.md) - [Creamy QSR Soda Refreshments](https://www.trendhunter.com/trends/sonic-dirty-drinks.md)