# Velvety Cold Beverage Toppings The Sonic Cold Foam is Being Test Marketed at Select Locations By Michael Hemsworth | Published 2020-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sonic-cold-foam References: [chewboom](https://www.chewboom.com/2020/11/10/sonic-testing-new-cold-foam-option-at-select-locations/) & [sonicdrivein](https://www.sonicdrivein.com) The [Sonic Cold Foam](https://www.trendhunter.com/trends/sweet-topped-lemonades) beverage topping is being test marketed by the brand at select locations to provide consumers with a way to enhance their favorite drinks. The brand is aiming to expand the beverage add-ons ability to be used in different drinks outside of just coffee and will help to add a smooth, velvety texture for patrons to appreciate. The topping can be added on top of any [cold drink](https://www.trendhunter.com/trends/iced-coffee-with-cold-foam) for just 30 cents. The Sonic Cold Foam beverage topping is being test marketed at locations in Amarillo, Texas and will only be around for a short while as part of the testing. The brand has plans to evaluate the data collected from the testing in order to see if a nationwide launch is applicable. Image Credit: Sonic ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Expanding Beverage Add-ons:** The Sonic Cold Foam is being test marketed to explore new opportunities to enhance drinks beyond coffee. - **Smooth and Velvety Textures:** The Sonic Cold Foam topping provides a smooth and velvety texture to any cold drink. - **Data-driven Nationwide Launch:** The brand plans to evaluate testing data to determine the feasibility of a nationwide launch for the Sonic Cold Foam topping. ### Who This Affects Most - **Beverage Industry:** The Sonic Cold Foam topping presents an opportunity for beverage companies to innovate and create unique add-ons. - **Food Service Industry:** Restaurants and cafes can utilize cold foam toppings to offer customers a premium and enjoyable drink experience. - **Data Analysis Industry:** The data collected from the test market can be analyzed by data analysis companies to identify consumer preferences and market potential for cold foam beverage toppings. ## Related on Trend Hunter - [Elevated Coffee Toppers](https://www.trendhunter.com/trends/new-cold-foams.md) - [Salted Caramel Coffee Foams](https://www.trendhunter.com/trends/salted-caramel-cold-foam.md) - [Creamy Tart Lemonades](https://www.trendhunter.com/trends/sweet-topped-lemonades.md) - [In-Store Cold Foam Events](https://www.trendhunter.com/trends/scoooters-coffee.md) - [Cafe-Style Foam Toppers](https://www.trendhunter.com/trends/dunkin-cold-foam-creamer.md) - [At-Home Cold Foam Creamers](https://www.trendhunter.com/trends/cold-foam-creamers.md) - [Member-Exclusive Cold Foam Offers](https://www.trendhunter.com/trends/cold-foam-days.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Fruit-Focused Foam Toppers](https://www.trendhunter.com/trends/fruit-foam.md)