# Vibrantly Graphic Fashion Ads The Sonia Rykiel Spring-Summer 2014 Campaign Stars Karen Elson By Meghan Young | Published 2014-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sonia-rykiel-springsummer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/sonia-rykiel-springsummer-2014-campaign/) & [soniarykiel](http://www.soniarykiel.com/) The Sonia Rykiel Spring-Summer 2014 ad campaign is as bold and vibrant as any of the designer's past campaigns. The backdrop of the photoshoot is comprised of oversized graphic imagery set against a loud hue that really lets the imagery stand out. But what stands out even more is the fashion on display. The [ladylike silhouettes](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) of the Sonia Rykiel Spring-Summer 2014 collection are given a edgy and quirky appeal thanks to the imaginative backdrop. Shot by photographer Craig McDean, the ad campaign stars British model Karen Elson. The pink-haired beauty is clad in the season’s [pretty pastels](https://www.trendhunter.com/trends/vowels-1) and luxe knitwear. Perfect for the youthful working woman, the outfits are professional with a hint of playfulness that is especially needed in creative workspaces. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Graphic Imagery:** Embracing bold and oversized graphic imagery can help brands make a statement in their advertising campaigns. - **Quirky Appeal:** Adding a touch of quirkiness to fashion campaigns can attract attention and set brands apart in the industry. - **Youthful Working Woman:** Designing professional outfits with a hint of playfulness can cater to the needs of the younger generation in the workforce. ### Where This Applies - **Fashion:** The fashion industry can incorporate bold graphic imagery and quirky elements to make their advertisements more engaging and memorable. - **Advertising:** The advertising industry can explore the use of vibrant and visually striking imagery to grab the attention of potential customers. - **Creative Workspaces:** Creative workspaces can adopt a balance of professional and playful elements in their approach to create a welcoming and inspiring environment for employees. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)