The Sonia Rykiel Spring 2011 ad campaign features the designer's signature knits as well as her affinity for rather angelic afros. With a pretty Parisian flair, the ads are simply executed, yet they exude elegant sultriness.
Photographed by Cedric Buchet, the Sonia Rykiel Spring 2011 ad campaign features the stunning model Patricia van der Vliet. Set in a phone booth, I love the contrast between the hot red lips and outfits with the rather gritty backdrop. Enjoy the gallery above.