# Off-Kilter Doorway Lookbooks The Sonia Rykiel Pre-Fall 2012 Catalog is Playfully Moody By Meghan Young | Published 2012-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sonia-rykiel-pre-fall-2012 References: [fashionising](http://www.fashionising.com/runway/b--sonia-rykiel-pf-12-17396.html) & [soniarykiel](http://www.soniarykiel.com) There might not be anything off-kilter about the Sonia Rykiel Pre-Fall 2012 collection itself, but the lookbook adds a quirky angle to each design showcased. With a blue doorway as the lookbook's backdrop, the sophisticated, ladylike models look like they are on the set of Alice in Wonderland. This [whimsical aesthetic](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) will help draw people's attention while the fashion will maintain it. The Sonia Rykiel Pre-Fall 2012 collection is filled with well-tailored dresses, shirts and skirts. With a [subdued color palette](https://www.trendhunter.com/trends/jiyongkim-fw25) of deep reds, dark blues and some pale pinks and yellows, there is a somber quality that adds another dimension to the playful catalog. The lookbook will allow this fashion label to appeal to women of all ages. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 79% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Off-kilter Doorway Lookbooks:** Using quirky backdrops in lookbooks adds a whimsical element to fashion design. - **Sophisticated Ladylike Models:** Featuring sophisticated ladylike models in lookbooks can attract attention and maintain interest in fashion collections. - **Somber Quality in Fashion:** Incorporating a somber quality into fashion designs adds depth and appeal to clothing lines. ### Sectors Adopting This - **Fashion Design:** Fashion designers can explore using unconventional backdrops and models to create unique and captivating lookbooks. - **Photography:** Photographers can experiment with whimsical and somber aesthetics to create visually stunning lookbooks for fashion brands. - **Marketing and Advertising:** Marketing and advertising professionals can leverage off-kilter lookbooks to attract attention and engage consumers with fashion products. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)