# Literary Retail Takeovers The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library By Rebecca Byers | Published 2015-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sonia-rykiel-flagship References: [wallpaper](http://www.wallpaper.com/design/novel-concept-sonia-rykiels-parisian-outpost-pays-homage-to-local-history/8679) & [soniarykiel](http://www.soniarykiel.com/en_ue/) The Sonia Rykiel flagship store in Paris is currently transformed into a charming literary cafe featuring [floor-to-ceiling bookshelves](https://www.trendhunter.com/trends/book-bar-toronto). The powerful scene is apart of a [pop-up concept](https://www.trendhunter.com/trends/celines-zhangyuan-popup) being featured at the store that has seen the inclusion of nearly 50,000 books. A joint project between artist André Saraiva and art director Thomas Lenthal, the redesigned space makes for a curious backdrop for the most recent collection, with the floor-to-ceiling pine wood shelves creating a dizzying pattern. The result is a [unique retail space](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) that is at once part-boudoir, part-boutique and part-literary cafe. The takeover is a clever integration of the pop-up phenomenon, as it is a clever way to work around the lack of need for a space, while infusing the retail experience with something new and exciting for the consumer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Pop-up Libraries:** Retail spaces transform into libraries featuring floor-to-ceiling bookshelves to create unique consumer experiences. - **Artistic Retail Space Design:** Artistic collaborations in retail space design can create exciting new consumer experiences such as integrating literary cafes in flagship stores. - **Multi-functional Retail Spaces:** Retail spaces can become multi-functional with the integration of literary cafes and pop-up concepts. ### Who This Affects Most - **Fashion Retail Industry:** The fashion retail industry can explore artistic collaborations and multi-functional retail spaces to create new and exciting consumer experiences. - **Hospitality Industry:** Libraries and literary cafes could present opportunities for the hospitality industry to expand and explore new possibilities of collaboration in retail spaces. - **Arts and Culture Industry:** The arts and culture industry can play a major role in the design and curation of multi-functional retail spaces that can cater to both cultural and commercial interests. ## Related on Trend Hunter - [Open-Air Libraries](https://www.trendhunter.com/trends/ikea-billyotheque.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Poetry-Inspired Retail Activations](https://www.trendhunter.com/trends/the-poetry-pharmacy.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Women's Literature-Inspired Skincare Stores](https://www.trendhunter.com/trends/womens-literature-library.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md)