# Post-Modern Parisian Campaigns The Sonia Rykiel Fall/Winter 2013/2014 Advertorial is Art-Infused By Jana Pijak | Published 2013-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sonia-rykiel-fallwinter-20132014 References: [designscene.net](http://www.designscene.net/2013/07/first-look-sam-rollinson-sonia-rykiel-fw13-14.html) & [soniarykiel](http://www.soniarykiel.com) Sam Rollinson fronts the Sonia Rykiel Fall/Winter 2013/2014 collection campaign and stars in a postmodernism inspired image series that celebrates art. The statuesque model is captured by famed fashion photographers Mert Alas and Marcus Piggott as she sports a [monochromatic powersuit](https://www.trendhunter.com/trends/jiyongkim-fw25) from the [French Fashion house](https://www.trendhunter.com/trends/french-challenger). This elegantly conceived image series boasts a Parisian elegance that is timeless in its aesthetic. Sam poses against an illustrated backdrop that is infused with sculptural props that are displayed in ambiguous forms and tones. The Sonia Rykiel Fall/Winter 2013/2014 collection campaign celebrates the sensuality and sophistication of the French woman. Though vintage in its inspiration, this advertorial nods to modern art and reinvents [traditional suiting fashions](https://www.trendhunter.com/trends/auteur-studios-fall-2025) for a new generation of consumers that are both contemporary and cool. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Postmodern Fashion Ads:** The use of postmodern art in fashion ads can create a timeless aesthetic that appeals to contemporary consumers. - **Art-inspired Fashion:** Incorporating art-inspired designs in fashion can appeal to consumers looking for unique pieces and elevate brands to a higher level of creativity. - **Vintage Reinvention:** Updating vintage fashion styles for modern consumers can create a new market for innovative fashion brands. ### Where This Applies - **Fashion:** Fashion brands can integrate postmodern art and vintage reinvention in their collections to target a new generation of consumers. - **Art:** Fashion brands and artists can collaborate to create art-inspired fashion pieces that appeal to art enthusiasts and fashion-forward consumers. - **Advertising:** Incorporating postmodern art in fashion ads can create a unique and memorable advertising campaign that appeals to a wider audience. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)