# Overwhelmingly Tartan Looks The Sonia Rykiel Fall 2011 Collection is Mad for Plaid By Bianca | Published 2011-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sonia-rykiel-fall-2011 References: [style](http://www.style.com/fashionshows/complete/F2011RTW-SRYKIEL) & [soniarykiel.fr](http://www.soniarykiel.fr/) Tartan is a fabric most of us tend to steer clear of -- or be cautious of, anyway -- but at the Sonia Rykiel Fall 2011 show, there was no such thing as too much plaid. Mixed with colourful furry stoles and [war-era fashion styles](https://www.trendhunter.com/trends/selkies-the-libertine-collection), it was a daring collection that mixed old-school conservatism with modern daring. The gallery shows a few highlights from the [Sonia Rykiel Fall 2011 collection](https://www.trendhunter.com/trends/siegelman-stable-1), which range from skirt suits in burlesque red to stripes in shades that haven't been combined in mainstream fashion since the 1970s. Also in the collection are pieces with [nordic prints](https://www.trendhunter.com/trends/arty-knitwear), a look that continues to come back for the cooler seasons. As tacky as it it is, it's a cozy look, and a seasonable way to add some colour to your wardrobe. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Tartan Prints:** Disruptive innovation opportunity: Incorporating tartan prints into unconventional fashion styles to create unique and eye-catching designs. - **War-era Fashion:** Disruptive innovation opportunity: Blending vintage war-era fashion styles with modern elements to create a novel and striking aesthetic. - **Revival of Nordic Prints:** Disruptive innovation opportunity: Reimagining nordic prints in contemporary fashion designs for a cozy and on-trend look. ### Industries Being Reshaped - **Fashion Industry:** Disruptive innovation opportunity: Introducing daring tartan prints and war-era fashion into mainstream fashion brands to cater to consumers looking for bolder fashion choices. - **Textile Industry:** Disruptive innovation opportunity: Developing innovative techniques to produce tartan fabrics with modern twists, appealing to designers and brands seeking unique and customizable textiles. - **Retail Industry:** Disruptive innovation opportunity: Capitalizing on the revival of Nordic prints to offer a range of cozy and seasonal clothing options for customers, catering to the demand for comfortable yet fashionable attire. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Tartan Patterned Winter Footwear](https://www.trendhunter.com/trends/holiday-tartan.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)