# Literal Air Band Branding The Song Room Air Instruments Open Your Eyes to Musical Education By Carly Foy | Published 2011-07-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/song-room-air-instruments References: [lovelypackage](http://lovelypackage.com/song-room-air-instruments/) & [designworks.au](http://www.designworks.com.au/index.php?mact=Search,cntnt01,dosearch,0&cntnt01returnid=498&submit.x=0&submit.y=0&submit=Search&cntnt01searchinput=song) The Song Room Air Instruments packaging by Designworks is a unique way to grab an audience’s attention. The Song Room is a charitable organization that supplies underprivileged schools with the “ability to be creative.” The charity enlisted Designworks to design [packaging pieces](https://www.trendhunter.com/trends/the-project-ara) for The Song Room’s [Play Air Campaign](https://www.trendhunter.com/trends/play-by-american-express-platinum). The pieces that they came up with was to have the plastic moulds of the instruments. The campaign sold these The Song Room Air Instruments to raise money for the campaign in addition to air band competitions and air busking. **Implications** - Charities have to be unique when it comes to designing campaigns as they need to stand out from other, similar minded charities. By coming up with a [fun campaign that spreads the message](https://www.trendhunter.com/trends/optimism-meter), the audiences are more likely to donate and increase their awareness about the cause. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging Innovations:** Designing unique, attention-grabbing packaging can be an effective way to promote charity campaigns and increase donations. - **Virtual Performance Opportunities:** Air band competitions and air busking events provide opportunities for virtual performances and creative expression. - **Musical Education Accessibility:** Charitable organizations like The Song Room can use creative campaigns and fundraising efforts to promote musical education in underprivileged schools. ### Where This Applies - **Charitable Organizations:** Creative campaigns and fundraising efforts can help charitable organizations promote their causes and increase donations. - **Music Education:** Charitable organizations like The Song Room are working to increase accessibility to musical education in underprivileged schools. - **Packaging and Design:** Designing unique packaging can be a disruptive innovation opportunity for businesses looking to stand out on retail shelves. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Inflated Design Installations](https://www.trendhunter.com/trends/air-as-a-main-material.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Optimism-Focused Charitable Campaigns](https://www.trendhunter.com/trends/optimism-meter.md)