# Celebrity Raingear Rihanna Umbrellas for Spring 2008 By jelalyn | Published 2008-01-17 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/song-made-merchandise-rihanna-umbrellas-for-spring-2008 References: [sassybella](http://www.sassybella.com/) & [wwd](http://www.wwd.com/fashion/article/121549) Rihanna took her popular song literally and is about to sell her self-titled umbrella collection the second time. In collaboration with Totes, Rihanna is due to launch her Spring 2008 "Rihanna Umbrellas" this fashion week in New York. According to wwd.com, the [wind-proof umbrella collection](https://www.trendhunter.com/trends/weatherman-trek-umbrella) will be sold exclusively at Macy's this spring ranging from $20-$50. **Implications** - Musicians are always looking to expand their retail offerings through [clothing lines and other branded opportunities](https://www.trendhunter.com/trends/blackpink-and-fragment), and the smash success of the song "Umbrella" by Rihanna provided the pop star with a perfect option for [cross-branding](https://www.trendhunter.com/trends/hot-girl-summer). These profitable, personalized umbrellas let Rihanna's fans own a visual reminder of her hit song; the design is also quite useful during inclement weather. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Fashion Collaborations:** The collaboration between Rihanna and Totes for the Rihanna Umbrellas collection highlights the trend of musicians expanding their retail offerings through branded opportunities. - **Personalized Merchandise:** The personalized umbrellas from Rihanna's collection allow fans to own a visual reminder of her hit song, leading to an increased demand for personalized merchandise. - **Fashion Week Exclusives:** The exclusive launch of Rihanna Umbrellas during Fashion Week in New York demonstrates the trend of creating limited edition products for special events. ### Who This Affects Most - **Fashion Retail:** The collaboration between Rihanna and Totes for the Rihanna Umbrellas collection creates an opportunity for fashion retailers to capitalize on the popularity of celebrity collaborations. - **Music Merchandise:** The success of Rihanna's personalized umbrellas opens up opportunities for the music merchandise industry to expand their product offerings to include unique and personalized items. - **Event Merchandise:** The launch of limited edition Rihanna Umbrellas exclusively during Fashion Week highlights the potential for event merchandise to become a significant revenue stream for industries related to special events. ## Related on Trend Hunter - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md)