# Modern Stylish Maternity Labels Sonday the Label Launched a Line of Modern Clothes for Motherhood By Elena Rahman | Published 2021-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sonday-the-label References: [sondaythelabel](https://sondaythelabel.com/) Sonday the Label is shaking up the [maternity clothing industry](https://www.trendhunter.com/trends/bala-mama) with stylish and functional designs. The Toronto-based brand redefines maternity wear for modern motherhood with its three new pieces. The label aims to design clothes that seamlessly integrate into a mother's wardrobe before, during, and after pregnancy. Each piece is made from carefully curated fabrics that focus on [sustainability and comfort](https://www.trendhunter.com/trends/regeneration-nation). The locally produced line now includes The Labour & Delivery Gown, made from soft bamboo, cotton, and spandex. Shoppers can choose between charcoal, plum, and cobalt colorways. The [Essential Nursing Dress](https://www.trendhunter.com/trends/postpartum-recovery1) is designed in black and charcoal cut with a v-neck. In addition, The Lea Dress is ideal for everyday use and features a thoughtful neckline and shape. Image Credit: Sonday the Label ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 39% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Maternity Clothes:** Sonday the Label is focusing on sustainability and comfort, presenting an opportunity for companies to create eco-friendly maternity wear. - **Multi-functional Maternity Wear:** Sonday the Label aims to design clothes that integrate into a mother's wardrobe before, during, and after pregnancy, revealing opportunities to create versatile clothing brands. - **Fashion-forward Maternity Clothing:** Sonday the Label is redefining maternity wear for the modern mother, indicating a chance for companies to innovate with stylish designs. ### Where This Applies - **Maternity Clothing:** Sonday the Label is disrupting the traditional maternity clothing industry by creating functional, fashionable, and sustainable clothes for mothers, presenting opportunities for other maternity clothing brands. - **Sustainable Fashion:** Sonday the Label's focus on sustainability in its maternity wear reveals opportunities for sustainable fashion brands to create eco-friendly and functional clothing options. - **Fashion Design:** Sonday the Label's trendy and multi-functional clothing designs show opportunities for fashion designers to create versatile and fashionable clothing for mothers and the maternity market. ## Related on Trend Hunter - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Sustainable Canadian-Made Sleepwear](https://www.trendhunter.com/trends/sons.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/maternity-comfort.md) - [Home-Focused Fashion Lines](https://www.trendhunter.com/trends/private-label-apparel.md)