# Sound-Customizing Headphones At CES 2020, Sonarworks and 1MORE are Personalizing Audio Experiences By Laura McQuarrie | Published 2020-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sonarworks-and-1more References: [usa.1more](https://usa.1more.com/blogs/reviews/sonarworks-and-1more-partner-to-bring-next-generation-soundid-technology-to-the-consumer-headphone-market-for-the-first-time) Audio-tech specialists [Sonarworks](https://www.trendhunter.com/trends/personalized-earbuds) and [1MORE](https://www.trendhunter.com/trends/1more-sonoflow-pro-hq51), a headphone manufacturer, are teaming up to integrate SoundID by Sonarworks into the 1MORE MUSIC app, giving consumers the ability to [customize their listening experiences](https://www.trendhunter.com/trends/creative-aurvana-ace-3-earbuds) like never before. At CES 2020, the partners are sharing a demonstration of their collaborative efforts and plan to launch the first-ever SoundID-enabled 1MORE headphones in the months ahead. Notably, Sonarworks is behind the precision audio software that professional recording studios around the world rely on, as the award-winning expert in sound leverages the power of machine learning and big data. Since "78% of listeners prefer SoundID enabled audio delivery over the factory default settings of any single headphone model," this means that consumers will soon be able to tailor their headphones exactly to their preferences. Image Credit: 1MORE ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Sound Customization:** Integrating customizable sound features into headphones allows consumers to personalize their audio experiences. - **Collaborative Efforts:** Partnerships between audio-tech specialists and headphone manufacturers result in innovative audio solutions. - **Preference-driven Audio:** Consumers are increasingly seeking headphones that offer personalized sound settings to match their individual preferences. ### Who This Affects Most - **Audio Technology:** The integration of sound-customizing features in headphones is disrupting the audio technology industry. - **Headphone Manufacturing:** Customizable sound features are creating innovative opportunities for headphone manufacturers. - **Recording Studios:** The preference for personalized audio experiences is driving the need for sound customization technology in professional recording studios. ## Related on Trend Hunter - [Personalized Wireless Earbuds](https://www.trendhunter.com/trends/personalized-earbuds.md) - [Haute Hearing Profile Headphones](https://www.trendhunter.com/trends/denon-perl.md) - [Innovative Audio Products](https://www.trendhunter.com/trends/innovative-audio-product.md) - [Low-Cost Flagship-Grade Headphones](https://www.trendhunter.com/trends/1more-sonoflow-pro-hq51.md) - [Semantic Hearing Headphones](https://www.trendhunter.com/trends/hearvana-ai.md) - [High-End Audio Product Lines](https://www.trendhunter.com/trends/highend-audio-product.md) - [Contemporary Customization Headphones](https://www.trendhunter.com/trends/stylish-bluetooth-headphones.md) - [Personalized High-Fidelity Audio Earbuds](https://www.trendhunter.com/trends/denon-perl-true-wireless-earbuds.md) - [Precision Personalized Audio Earbuds](https://www.trendhunter.com/trends/creative-aurvana-ace-3-earbuds.md)