# Zombie-Like Beer Bottles The Gory Label on the 'Son of the Morning' Ale Resembles an Album Cover By Ady Floyd | Published 2016-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/son-of-the-morning References: [packageinspiration](http://www.packageinspiration.com/son-of-the-morning.html/) & [hiredgunscreative](http://hiredgunscreative.com/portfolio/son-of-the-morning/) The team at Hired Guns Creative designed the new label for Driftwood’s latest brew titled 'Son of the Morning.' The design team was given simple instructions which were to make the label evil. With this in mind, the designers gained inspiration from late 90s album covers and conjured up a gory final product with zombie-like imagery. The dark beer bottle is wrapped in a label that contains a green zombie hand stretching outward with the words 'Son of the Morning' written in red tree bark typography. In order to keep the bottles cohesive, the Hired Guns Creative team also used white and black colors and textures that resemble oozing blood, rotting bones and melting flesh. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Gory Label Designs:** Opportunity for designing unique and eye-catching labels using horror and gothic imagery. - **Album Art-inspired Packaging:** Designing product packaging inspired by album covers can create a unique and edgy look for various industries. - **Horror Aesthetics in Marketing:** Utilizing horror and zombie-like imagery in marketing material can attract attention and promote brand recognition. ### Sectors Adopting This - **Craft Beer Brewing:** Craft beer companies can differentiate themselves by using unique packaging design that appeals to a variety of customers. - **Album Cover Design:** Opportunity to expand design services to other industries by drawing inspiration from album cover design. - **Horror Merchandise:** Merchandise companies can explore using horror aesthetics to create edgy and unique products that appeal to a diverse market. ## Related on Trend Hunter - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)