# Mix-and-Match Mexican Foods SOMOS Makes Slow-Cooked Mexican Foods for Quick Prep at Home By Laura McQuarrie | Published 2021-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/somos References: [prnewswire](https://www.prnewswire.com/news-releases/power-team-from-kind-snacks-launches-somos-to-replace-fluorescent-yellow-hard-shell-tortillas-with-food-from-the-heart-of-mexico-301386172.html) & [eatsomos](http://www.eatsomos.com/) [SOMOS](https://www.trendhunter.com/trends/somos-simmer-sauces) is on a mission to help Americans stock their kitchens with [real Mexican food](https://www.trendhunter.com/trends/mexican-moles) that's shelf-stable, slow-cooked and plant-based. As SOMOS Founder & Executive Chairman Daniel Lubetzky explains, "Until now, Americans have had to dine out to enjoy a real Mexican meal. At home, options have been limited to foods that don't actually exist in Mexico like fluorescent molded hard-shell yellow corn tortillas." Inspired by family recipes that have been passed down for generations, the brand shares [tacos, nachos, tostadas and chilaquiles](https://www.trendhunter.com/trends/taco-recipe-kits) that can be made in 10 minutes or less. As well as having a passion for sharing wholesome and authentic Mexican food with the world, the brand is devoted to supporting Mexico's emerging artists, chefs, musicians and social entrepreneurs by giving them a platform. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Authentic Mexican Food:** Opportunity for food companies to create and market shelf-stable, slow-cooked and plant-based Mexican dishes to cater to the demand for real Mexican cuisine in the US. - **Quick Prep Foods:** Innovation opportunity to develop plant-based meal kits that take 10 minutes or less to prepare for customers busy with work or family obligations. - **Supporting Emerging Artists and Social Entrepreneurs:** An innovative approach that other companies can adopt for corporate social responsibility by providing emerging creatives with a platform to showcase their work. ### Where This Applies - **Food and Beverage:** The traditional food and beverage industry can leverage the increasing demand for authentic Mexican cuisine to create and launch shelf-stable, plant-based Mexican dishes. - **Meal Kit Delivery:** Startups can disrupt the meal kit industry by developing quick-prep meal kits based on authentic recipes and making them accessible to those with busy lifestyles. - **Corporate Social Responsibility:** Other industries can learn from SOMOS and create platforms to provide emerging artists, musicians, and social entrepreneurs with opportunities to showcase their talents. ## Related on Trend Hunter - [Mexican Simmer Sauces](https://www.trendhunter.com/trends/somos-simmer-sauces.md) - [Authentic Burrito Bowl Kits](https://www.trendhunter.com/trends/burrito-bowl-kit.md) - [Microwavable Mexican Street Meals](https://www.trendhunter.com/trends/mexican-street-corn-white-rice.md) - [Mexican Chili Crisp Condiments](https://www.trendhunter.com/trends/salsa-macha.md) - [Ready-to-Eat Mexican Meals](https://www.trendhunter.com/trends/authentic-mexican-cuisine.md) - [Mexican-Inspired Meal Kits](https://www.trendhunter.com/trends/mexicaninspired-meal-kits.md) - [Mexican Food AI Platforms](https://www.trendhunter.com/trends/abuela-ai.md) - [Easy Latin Cuisine Products](https://www.trendhunter.com/trends/buena-mesa.md) - [At-Home Mexican Recipe Kits](https://www.trendhunter.com/trends/taco-recipe-kits-1.md)