# Textured Candy-Colored Coats Somewhere Nowhere's Gummy Fluffy Coat Makes a Vibrant Statement By Jana Pijak | Published 2020-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/somewhere-nowhere References: [somewherenowhere.net](https://www.somewherenowhere.net/shop/candy-fluff-coat) [Somewhere Nowhere's](https://www.trendhunter.com/trends/gt2160-sneaker-4) Gummy Fluffy Coat is a faux fur garment that makes a daring statement when worn. The vibrant coat boasts a [candy-colored palette](https://www.trendhunter.com/trends/candyinspired) of yellow, green, blue and red shades that mimic the appearance of edible sweets. This textured coat boasts and oversized silhouette, is accented with functional pockets and can be hand-washed for easy maintenance. The piece speaks to the fashion industry's ongoing [faux fur obsession](https://www.trendhunter.com/trends/doodle-fur) and is also reflective of Somewhere Nowhere's youthful and daring aesthetic -- the fast fashion brand is known for its vivid clothing and accessories that often evoke a rebellious point of view. Somewhere Nowhere's Gummy Fluffy Coat is an vegan-friendly garment and pairs function with bold detailing, ensuring warmth during cool winter months while making a loud statement. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 66% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Faux Fur Obsession:** The fashion industry's ongoing obsession with faux fur presents opportunities for innovative and sustainable alternatives to traditional fur coats. - **Vivid Clothing and Accessories:** The trend towards vibrant and bold clothing and accessories opens up opportunities for designers to experiment with unconventional color palettes and eye-catching designs. - **Youthful and Daring Aesthetics:** Embracing a youthful and daring aesthetic can lead to disruptive innovation in the fashion industry by challenging traditional norms and pushing creative boundaries. ### Where This Applies - **Fashion:** The fashion industry can leverage the faux fur obsession trend to explore more sustainable and ethical alternatives to traditional fur garments. - **Design:** The trend towards vivid clothing and accessories presents opportunities for designers to create unique and attention-grabbing products that cater to bold consumer preferences. - **Fast Fashion:** Fast fashion brands can tap into the youthful and daring aesthetics trend to create affordable and trend-driven clothing and accessories that resonate with a rebellious consumer base. ## Related on Trend Hunter - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Textured Alpaca Outerwear](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket.md) - [Belted Wool Coats](https://www.trendhunter.com/trends/rudsaks-mandy-coat.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Premium Oversized Collar Coats](https://www.trendhunter.com/trends/rudsaks-lucia.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Fully Faux Fur-Lined Clogs](https://www.trendhunter.com/trends/doodle-fur.md) - [Soufflé Yarn Sweaters](https://www.trendhunter.com/trends/uniqlos-souffl-yarn.md)