# Invite-Only Social Media 'Somewhere Good' is a Wellness-Focused Social Media with a Playful Theme By Colin Smith | Published 2022-05-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/somewhere-good References: [fastcompany](https://www.fastcompany.com/90749073/can-social-media-be-anything-but-toxic-this-new-app-wants-to-try) & [somewheregood](https://www.somewheregood.com/) 'Somewhere Good' is a new [positivity-focused social media platform](https://www.trendhunter.com/trends/what-went-well-today) founded by people of color. The company recently raised $3.75 million USD to create a platform focused on [healthy conversations and positive experiences](https://www.trendhunter.com/trends/suppgram) for underrepresented members of society. Currently, the platform exists in a beta form with an invite-only user acquisition model. With Somewhere Good, the founders hope to create a platform that is not focused on simplistic, digestible content, but rather on [innovative forms of digital discovery](https://www.trendhunter.com/trends/bf-island), playfulness, and positivity. The founder of Somewhere Good, Naj Austin, stated that "current digital solutions prioritize a predominantly white, cisgender, heterosexual experience," and that her platform is focused on challenging these internet trends and moving them toward a more positive, inclusive direction. Image Credit: Somewhere Good ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 38% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Invite-only Social Media:** The trend for exclusive social media platforms requires innovations to boost user privacy and security while providing enhanced experiences to a select community. - **Wellness-focused Social Media:** The trend for positivity and wellness-focused social media platforms presents opportunities to integrate new technologies such as AI for personalized experiences and curated content. - **Underrepresented Members of Society:** The trend for creating social media platforms that cater to underrepresented members of society opens up opportunities to develop new business models such as crowdfunding and co-creation with the community. ### Where This Applies - **Social Media:** Businesses should develop social media platforms that cater to specific communities with specialized features for personalized experiences and conversations. - **Wellness and Self-care:** Industries should integrate AI and machine learning technologies into apps and platforms to personalize experiences and content based on individual wellness goals and preferences. - **Diversity and Inclusion:** There should be an increased focus on co-creating and involving underrepresented communities in the development of products and services to ensure inclusivity and diversity. ## Related on Trend Hunter - [Positivity-Focused Social Medias](https://www.trendhunter.com/trends/slay-cool.md) - [Stereotype-Fighting Social Platforms](https://www.trendhunter.com/trends/sunroom.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md) - [Anonymous Social Wellness Apps](https://www.trendhunter.com/trends/social-wellness1.md) - [Wellness-First Social Networks](https://www.trendhunter.com/trends/communia.md) - [Intention-Driven Social Feeds](https://www.trendhunter.com/trends/intention-based-social-app.md) - [Custom Social Platforms](https://www.trendhunter.com/trends/custom-social-media.md) - [Fun-Centered Social Platforms](https://www.trendhunter.com/trends/buzzfeed-island.md)