# Scribbled-On Fashion Shoots 'Sometimes Catastrophies Become Trophies' by Toky Photography By Marissa Brassfield | Published 2010-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sometimes-catastrophies-become-trophies References: [behance.net](http://www.behance.net/Gallery/Sometimes-Catastrophes-Become-Trophies/481900) & [tokyphotography](http://www.tokyphotography.com/) I love the title of 'Sometimes Catastrophies Become Trophies' by Toky Photography. It's a positive alternative motto to "sh*t happens," and its accompanying editorial is quite beautiful as well. With [feminine frocks](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection), [retro makeup and hair](https://www.trendhunter.com/trends/studio-nicholson-fw25), and some serious scribbling throughout, this [doodle-filled fashion photography](https://www.trendhunter.com/trends/creative-class-uniform) is fierce. My favorite shot from 'Sometimes Catastrophies Become Trophies' by Toky Photography is the first image, in which the final image looks like the model is staring into a mirror. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 68% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Doodle-filled Fashion Photography:** Disruptive innovation opportunities include integrating augmented reality technology to bring the doodle-filled fashion imagery to life. - **Positive Alternative Mottos:** Disruptive innovation opportunities include creating a line of merchandise featuring positive mottos to promote mental well-being and positivity. - **Retro-inspired Makeup and Hair:** Disruptive innovation opportunities include developing a range of sustainable and eco-friendly beauty products that recreate the retro-inspired makeup and hair looks. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunities include leveraging AI and machine learning to automate the editing process in fashion photography, saving time and resources. - **Fashion Merchandise:** Disruptive innovation opportunities include using blockchain technology to create a transparent and traceable supply chain for fashion merchandise, ensuring ethical production practices. - **Beauty Products:** Disruptive innovation opportunities include incorporating biodegradable ingredients and sustainable packaging in beauty products, catering to eco-conscious consumers. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)