# Naturally Flavored Soda Lineups Something & Nothing Has Secured $2.5 Million in Equity Funding By Kalin Ned | Published 2025-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/something-nothing1 References: [bevnet](https://www.bevnet.com/pr/2025/03/26/premium-soda-brand-something--nothing-secures-equity-funding-to-fuel-growth-in-the-modern-soda-category) & [us.somethingandnothing.co](https://us.somethingandnothing.co/)  [Something & Nothing](https://www.trendhunter.com/trends/botanical-wine-spritzer), a UK-based premium soda brand specializing in naturally flavored and low-sugar beverages, has secured $2.5 million in equity funding to accelerate its expansion in the growing [modern soda market](https://www.trendhunter.com/trends/new-lime-mint-flavor). The investment round reflects that there is a growing consumer demand for better-for-you soda options. Something & Nothing's success stems from its commitment to clean ingredients and balanced flavor profiles, which has driven notable growth, particularly in the US market where sales increased 146% year-over-year. The company's product range also boasts eye-catching, pastel-adorned, and modern packaging design, emphasizing an aesthetic that will certainly appeal to social media-savvy Millennials and Gen-Z consumers. Something & Nothing's recently acquired funding will facilitate broader distribution, including its recent placement in 260 [Whole Foods](https://www.trendhunter.com/trends/lemon-lime) locations, along with new product development and marketing initiatives aimed at capitalizing on shifting consumer preferences toward less-sweet, non-artificial drink options. Image Credit: Something & Nothing ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 67% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Beverages:** The rise of consumer awareness around health and wellness fuels a demand for sodas with clean, recognizable ingredients and low sugar content. - **Aesthetic Packaging:** Eye-catching, pastel-themed packaging appeals to younger demographics who prioritize visual appeal and are likely to share on social media platforms. - **Functional Beverage Expansion:** Natural sodas positioned as 'better-for-you' alternatives cater to health-conscious consumers seeking beverages that offer more than just refreshment. ### Sectors Adopting This - **Beverage Industry:** The shift toward healthier soda alternatives presents challenges and opportunities for traditional soda companies to innovate or collaborate with emerging brands. - **Natural Ingredients Market:** As the demand for clean-label products increases, suppliers of natural ingredients find new opportunities to serve innovative brands focusing on simplicity and authenticity. - **Eco-friendly Packaging Industry:** The emphasis on aesthetically pleasing yet sustainable packaging fosters innovation in material science to meet consumer demand for both function and form. ## Related on Trend Hunter - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Healthy Soda Launches](https://www.trendhunter.com/trends/sidekick-soda.md) - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Wellness-Focused Soda Brands](https://www.trendhunter.com/trends/bloom-nutrition-launches.md) - [Organic Zero-Sugar Sodas](https://www.trendhunter.com/trends/zero-sugar-soda.md)