# Cobalt Beverage Branding The Packaging for Something Natural Sparkling Water is Simple But Bold By Jaime Neely | Published 2011-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/something-natural-sparkling-water References: [thedieline](http://www.thedieline.com/blog/2011/8/29/something-natural-sparkling-water.html) & [drinksomethingnatural](http://www.drinksomethingnatural.com/) Something Natural Sparkling Water recently joined forces with the design company [Little Big Brands](https://www.trendhunter.com/trends/forest-studio) to create this refreshingly [simple yet appealing packaging design](https://www.trendhunter.com/trends/beverage-packaging-design). This new beverage is made using all-natural ingredients and flavors, and is meant to appeal to consumers as a [healthy alternative to carbonated drinks](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) or juices. The unique package design for Something Natural Sparkling Water, which features small white birds against a vibrant blue glass bottle, speaks to the product's concept. The use of birds reflects the beverage's all-natural qualities. Something Natural is available in five different colors: Blueberry Lemon, Strawberry Peach, Raspberry Key Lime, Pink Grapefruit and Black Cherry. **Implications** - Many individuals are beginning to adapt healthier, more active lifestyles. Businesses that offer products that make it simple to improve their clientele's well-being will likely see large returns. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Healthier Beverage Alternatives:** Creating and marketing products that cater to the growing demand for healthier beverage options can lead to significant business opportunities. - **Simple and Bold Packaging Designs:** Developing unique and appealing package designs that reflect the product's concept can help brands stand out and attract consumer attention. - **Natural Ingredients and Flavors:** Utilizing all-natural ingredients and flavors in beverage production can tap into consumer preferences for more natural and authentic products. ### Who This Affects Most - **Beverage:** The beverage industry can explore opportunities to develop and promote healthier beverage alternatives to meet the changing consumer demands. - **Packaging:** The packaging industry can capitalize on the trend of simple and bold designs by offering innovative packaging solutions that enhance product branding. - **Food and Beverage:** The food and beverage industry can focus on incorporating natural ingredients and flavors in their products to cater to the growing consumer preference for healthier and more authentic options. ## Related on Trend Hunter - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md)