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# Recycled Water Bottle Towels
The 'SomerSide' Towels Boast 10 Impressive Features

By Michael Hemsworth | Published 2019-09-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/somerside-towels
References: [thegadgetflow](https://thegadgetflow.com/portfolio/soft-recycled-lifestyle-towel/) & [kickstarter](https://www.kickstarter.com/projects/somerside/somerside-the-ultimate-lifestyle-towel-with-10-features?ref=adny1x&utm_source=GadgetFlow&utm_campaign=GadgetFlow)

The 'SomerSide' towels are a recycled solution for beach and outdoor enthusiasts alike that will offer them a way to stay prepared for their excursions without the need for virgin materials. The towels are crafted with 85% [recycled plastic sourced from 14 water bottles](https://www.trendhunter.com/trends/anew) and feature a variety of functionalities that will make them perfect for use when spending time outdoors or traveling. This includes a hidden zip pocket for storing small essentials, a hanging hook for drying, a lightweight design and much more.

The 'SomerSide' towels have been designed in a wide array of style options to make them a hip addition to any outdoor adventurers roster of gear. This includes [vibrant imagery](https://www.trendhunter.com/trends/artist-terry-beach-towel) that's reminiscent of Morocco, another with catch and a third with artwork that was hand-painted by an Indigenous Australian artist.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Recycled Materials:** Opportunity for businesses to incorporate recycled materials into their products and reduce environmental impact.
- **Functional Design:** Potential for innovative designs that add multiple functionalities to products, increasing consumer value.
- **Artistic Collaborations:** Possibility for partnerships with artists to create unique and visually appealing products.

### Industries Being Reshaped

- **Outdoor Gear:** Disruptive innovation potential lies in creating sustainable and functional outdoor gear using recycled materials.
- **Travel Accessories:** Opportunity to develop travel accessories with multi-functional designs that cater to the needs of modern travelers.
- **Home Decor:** Potential for collaboration with artists to create artistic home decor pieces using recycled materials.

## Related on Trend Hunter

- [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md)
- [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md)
- [Recycled Dish Towels](https://www.trendhunter.com/trends/recycled-dish-towels.md)
- [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md)
- [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md)
- [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md)
- [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md)
- [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md)
- [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md)