# Somerset Cider Boxes Thatchers Packs 12 Ciders into Its Advent Calendar By Amy Duong | Written with AI assistance | Published 2026-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/somerset-cider-boxes References: [retailtimes](https://retailtimes.co.uk/open-up-a-little-somerset-magic-this-december-thatchers-cider-advent-calendar-is-here)  Thatchers is selling its Thatchers Cider Advent Calendar as a 12-door holiday pack for cider lovers, placing 12 different ciders into a Christmas countdown. It gives drinkers a bottle-by-bottle way to sample the family's range over the run-up to the holiday. Each door is paired with a 90-second video that walks through color, aroma and flavor, then adds background on the cider being tasted. Priced at £49.99 and sold through Thatchers' website, the pack also includes branded items such as a bottle-opener magnet and a bucket hat. At £49.99 on Thatchers' website, the calendar moves cider into a direct-to-consumer holiday-gift format that can widen seasonal spending beyond single bottles. The daily videos add a small convergence of product and content, keeping Thatchers' broader cider lineup in view across the full countdown. Image Credit: Thatchers ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 31% | Activity: 35% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol Advent Calendars:** Seasonal countdown packaging turns beverage sampling into a giftable ritual, creating room for premiumized multi-SKU discovery formats beyond traditional single-bottle purchases. - **Content-linked Tastings:** Short-form tasting videos embedded into product experiences deepen consumer engagement and help brands extend storytelling across every item in a curated pack. - **Direct-to-consumer Gifting:** Holiday-focused online bundles allow producers to capture higher-margin seasonal demand while building richer relationships with shoppers outside retail shelves. ### Sectors Adopting This - **Alcoholic Beverages:** Cider, beer, wine and spirits brands are gaining new ways to repackage variety and education into limited-time formats that support trial and premium perception. - **E-commerce:** Brand-owned online stores become more valuable when exclusive gift products combine convenience, scarcity and personalized discovery in a single purchase. - **Food and Beverage Packaging:** Interactive and compartmentalized packaging formats create opportunities for product-led storytelling, collectible design and multi-day consumer engagement. ## Related on Trend Hunter - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars.md) - [Keepsake Advent Calendars](https://www.trendhunter.com/trends/keepsake-advent-calendars.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md) - [Mocktail Advent Calendars](https://www.trendhunter.com/trends/mocktail-advent-calendar.md) - [Museum-Style Whiskey Calendars](https://www.trendhunter.com/trends/museum-style-whiskey-calendars.md) - [Expansive Tea Advent Calendars](https://www.trendhunter.com/trends/piper-leafs-24-teas-of-advent-calendar.md) - [Spirits-First Advent Calendars](https://www.trendhunter.com/trends/spirits-first-advent-calendars.md) - [Small-Batch British Cider Ranges](https://www.trendhunter.com/trends/thatchers-cider-barn.md) - [Autumnal Wine Cases](https://www.trendhunter.com/trends/autumnal-wine-cases.md)