# Alcohol-Free Zero-Calorie Ciders Somersby Zero Has No Alcohol, Sugar or Calories By Michael Hemsworth | Published 2025-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/somersby-zero References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/57244/germany-sees-the-first-cider-with-no-calories-sugar-or-alcohol/) & [carlsberggroup](https://www.carlsberggroup.com/)  Somersby Zero has been announced by brand owner [Carlsberg Group](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors) as a truly free-from drink that will satisfy increasing consumer demand for alternative refreshments. The cider takes its Zero moniker to heart with no alcohol, sugar or calories in the mix to respond to the increasing popularity of [low and no-alcohol refreshments](https://www.trendhunter.com/trends/dealcoholized-cider). The cider is making its debut in Germany where consumers can pick it up in two flavors including Apple and Yuzu & Lemon. The product will arriving in additional markets including Poland and Sweden in 2026. CMO at [Carlsberg Germany](https://www.trendhunter.com/trends/1664-bire-00) Gunnar Fischer spoke on Somersby Zero saying, "Somersby embodies the joy of life, lightness and special moments of delight – exactly what Somersby Zero is all about. We are proud to be the first market within the Carlsberg Group to launch this promising product, ensuring we have the right choice for every taste in our portfolio.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 76% | Activity: 83% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Zero-calorie Beverages:** Innovative beverages that offer zero calories present a massive market shift towards health-conscious consumption without sacrifice on taste. - **Non-alcoholic Craft Developments:** The growing non-alcoholic drink market is leading to creative craft alternatives that cater to consumers seeking complex flavors without the alcohol content. - **Global No-sugar Products:** As the demand for sugar-free consumables rises, there is space for companies to explore more diverse and flavorful options across global markets. - **Alternative Refreshments:** The surge in demand for non-traditional beverages opens opportunities for expanding product lines to satisfy emerging consumer preferences. ### Where This Applies - **Beverage Industry:** The beverage industry is rapidly transforming with the introduction of non-alcoholic, low-calorie, and sugar-free options, embracing healthier lifestyle trends. - **Health and Wellness:** As consumers increasingly prioritize health, the health and wellness industry is evolving to offer a wider range of dietary-sensitive products. - **Packaging and Distribution:** The shift towards global availability of innovative beverages necessitates advancements in packaging and distribution to meet diverse market demands. ## Related on Trend Hunter - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md) - [Alcohol-Free Sparkling Ciders](https://www.trendhunter.com/trends/zeffer.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Non-Alcoholic Blackberry Ciders](https://www.trendhunter.com/trends/blackberry-cider.md) - [Zero-Alcohol Cherry Ciders](https://www.trendhunter.com/trends/ground-control-00.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Alcohol-Free Pink Lady Ciders](https://www.trendhunter.com/trends/noughty-pink-lady.md) - [Fruity Non-Alcoholic Craft Ciders](https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders.md)