# Celebrity Kitchens Tara Reid, American Pie Starlet, Opens Fast Food Joint By Trendopoly | Published 2007-03-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/someones-in-the-kitchen-with-tara-reid-american-pie-starlet-opens-fast-food References: [slashfood](http://www.slashfood.com/2007/03/21/tara-reid-to-open-fast-food-restaurant/) & [losangeles.craigslist.org](http://losangeles.craigslist.org/lac/ret/289578626.html) That's right folks. Party girl Tara Reid has big... aspirations and she has decided to follow in her parent's restaurateur footsteps by opening a [fry joint](https://www.trendhunter.com/trends/doritos-after-dark-restaurant) of her own. It's called Ketchup and Tara plans to get down n' dirty. She's doing more than adding her name - she plans to get busy in the kitchen too! **Implications** - The plans are to open the restaurant right in Los Angeles. The concept is [fast food](https://www.trendhunter.com/trends/shanias-side), but so far there have been no reveals on what will actually be on the menu. Chances are that it will probably consist of items such as [burgers and fries](https://www.trendhunter.com/trends/hello-harry) in keeping with the concept. Ketchup is set to open on March 31st. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity-owned Restaurants:** Tara Reid's fast food joint showcases the trend of celebrities dipping into the restaurant industry for new revenue streams. - **Fast Casual Dining:** Ketchup's concept of fast food with a celebrity touch taps into the growing trend of fast casual dining that offers affordable and convenient yet higher quality than typical fast food. - **Celebrity Chef Culture:** Tara Reid's decision to work in her own kitchen highlights the continuing emphasis on celebrities as chefs that capture public attention and drive demand. ### Who This Affects Most - **Restaurant Industry:** Tara Reid's venture into the restaurant industry as a celebrity restaurateur may inspire other celebrities to invest in the industry. - **Fast Food Industry:** Ketchup's entrance into the fast food industry may pave the way for other fast casual dining establishments to incorporate celebrity names as a marketing tool. - **Entertainment Industry:** The promotion and advertising of celebrity-owned restaurants presents a new marketing opportunity for the entertainment industry to diversify revenue streams. ## Related on Trend Hunter - [French Fry Restaurant Concepts](https://www.trendhunter.com/trends/fifis-fry-co.md) - [Exclusive Fine Dining Experiences](https://www.trendhunter.com/trends/membersonly.md) - [Viral Delivery-Only Restaurants](https://www.trendhunter.com/trends/tiktok-kitchen.md) - [Female-Centered Restaurant Concepts](https://www.trendhunter.com/trends/trust-bae.md) - [Heiress QSR Advice Hotlines](https://www.trendhunter.com/trends/taco-bell-and-paris-hilton.md) - [Celeb-Owned Chicken Wing Restaurants](https://www.trendhunter.com/trends/another-wing.md) - [Chef-Based Grand Openings](https://www.trendhunter.com/trends/bobbys-burgers.md) - [Ketchup-Infused French Fries](https://www.trendhunter.com/trends/ketchupinfused-french-fries.md) - [Teen Film Dining Promotions](https://www.trendhunter.com/trends/frankie-bennys1.md)