# Suggestive Long-Haired Lookbooks The 'Someone Like You' Maurie & Eve Campaign is Edgy & Ethereal By Jana Pijak | Published 2012-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/someone-like-you-maurie-and-eve References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2012/02/someonelikeyou.html) & [maurieandeve](http://www.maurieandeve.com/) The ‘Someone Like You’ Maurie and Eve ad campaign stars Tallulah Morton who steals the show in this [edgy and suggestive portrait series](https://www.trendhunter.com/trends/contemporary-femininity). The long-haired model is effortlessly cool, showing off the Australian label’s clean and tailored looks. From easy to wear knits to rich leathers, this bold advertorial spread showcases a subtle sensuality. The AW12 collection is predominantly monochromatic in palate, featuring [signature womenswear staples](https://www.trendhunter.com/trends/artless-forevers-fall-25), made to be interchangeable and multi-functional. From sleek shirting and luxe leggings to feminine frocks, [clean lines and cuts](https://www.trendhunter.com/trends/the-october-collection) are paired with delicate prints and stunning detailing. Simplistic silhouettes marry rich textures in the ‘Someone Like You’ Maurie and Eve advertorial spread. Exuding a moody demeanor with attitude and edgy fashion flair, model Tallulah is one to watch. Image Credit: Maurie and Eve ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Effortless Cool:** There is an opportunity for disruptive innovation in the fashion industry by creating collections that embody an effortless cool aesthetic. - **Monochromatic Palette:** Designers can take advantage of the trend towards monochromatic palettes in their collections, offering versatile and interchangeable pieces. - **Subtle Sensuality:** There is a potential for disruptive innovation in fashion advertising by embracing a subtle sensuality in ad campaigns, appealing to a broader range of consumers. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend towards simplistic silhouettes and rich textures, offering versatile and fashionable pieces. - **Advertising:** There is an opportunity for disruptive innovation in advertising by incorporating edgy and suggestive elements that evoke a moody demeanor and attitude. - **Design:** Designers can explore the intersection of sleek lines and delicate prints, creating garments that showcase stunning detailing and unique combinations. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)