# Fenced-In Fashion The Somedays Lovin Summer 2010 Collection is Bright and White By Meghan Young | Published 2010-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/somedays-lovin-summer-2010 References: [lifelounge](http://www.lifelounge.com/fashion/news/somedays-lovin-high-summer-2010-collection.aspx) & [somedayslovin](http://somedayslovin.com/au/behind-the-scenes) It doesn't seem quite fair that while many parts of the world are dealing with snowstorms, Australians are frolicking in clothes such as those found in the Somedays Lovin Summer 2010 collection. Filled with [bright white beachwear](https://www.trendhunter.com/trends/triangls-mirage-drop), it makes you want to leave this winter wonderland to enjoy the [sun and surf culture](https://www.trendhunter.com/trends/fioretta) down under. Designed by Jaye Leigo, the Somedays Lovin Summer 2010 collection is the second for the newbie label. The vintagesque images in the lookbook complement both the line and the culture. Easy and breezy, it really captures the essence of [summer](https://www.trendhunter.com/trends/golden-hour-getaway-collection). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bright White Beachwear:** The trend of bright white beachwear presents opportunities for fashion brands to create stylish and eye-catching summer collections. - **Vintagesque Lookbooks:** The trend of vintagesque lookbooks offers opportunities for fashion labels to create visually appealing marketing materials that evoke nostalgia and capture the essence of their brand. - **Sun and Surf Culture:** The trend of sun and surf culture opens up opportunities for brands to tap into the lifestyle and create products or experiences that cater to beachgoers and outdoor enthusiasts. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the trend of bright white beachwear and vintagesque lookbooks to stay relevant and attract customers with unique summer collections and marketing campaigns. - **Photography:** The photography industry can leverage the trend of vintagesque lookbooks to offer professional services for fashion brands looking to create visually appealing marketing materials that evoke nostalgia and capture the essence of their brand. - **Tourism and Hospitality:** The tourism and hospitality industry can capitalize on the trend of sun and surf culture by offering beach and outdoor experiences, accommodations, and services that cater to the needs and preferences of beachgoers and outdoor enthusiasts. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)