# Meme-Inspired Wine Labels These 'Somecard' Wine Labels Feature Humorous Memes Created Online By Ady Floyd | Published 2015-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/somecard References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/11/somecards-enters-wine-trade-with-humorous-range/) & [someecards](http://www.someecards.com/page/about) 'Somecards' is an online e-card creator that recently unveiled its new endeavor into the world of wine. The e-card brand is know for creating humorous Internet memes about wine and wine drinkers -- making this the perfect new project. The wine brand, which is titled 'Somewine,' features clever labels inspired by the online memes. All of the labels feature an illustration of a person drinking or sipping a glass of wine. The images are paired with comical phrases that often add a satirical twist. For example, one of the Somecards wine label reads "This wine goes great with more of this wine." This humorous new range of wines will contain [2013 Californian Chardonnay, Pinot Noir](https://www.trendhunter.com/trends/curated-european-wine) and another red blend. The brand is also ensuring that one percent of all sales is donated to the environmental charity 'For the Planet.' ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Meme-inspired Wine Labels:** Creating wine labels inspired by humorous internet memes presents an opportunity to appeal to younger wine drinkers with a sense of humor. - **Humorous Internet Memes:** Leveraging humorous internet memes in branding and marketing efforts can create a relatable and engaging connection with consumers. - **Charitable Wine Brands:** Aligning wine brands with charitable causes, such as donating a percentage of sales to environmental charities, can enhance brand reputation and appeal to socially-conscious consumers. ### Where This Applies - **Wine:** The wine industry can explore the use of humorous branding and meme-inspired labels to tap into younger consumer markets. - **E-card Creator:** E-card creators can expand their product offerings by integrating their humorous memes into new ventures such as wine branding. - **Environmental Charity:** Collaborating with wine brands to create limited edition wines that contribute a portion of sales to environmental charities can provide a unique fundraising opportunity for organizations. ## Related on Trend Hunter - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md)