# Sun-Shielding Lip Balms SOME BY MI V10 Hyal Lip Sun Protector Guards and Nourishes By Debra John | Published 2024-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/some-by-mi-v10-hyal-lip-sun-protector References: [global.oliveyoung](https://global.oliveyoung.com/display/page/brand-page?brandNo=B00218) & [en.somebymi](https://en.somebymi.com/product/v10-hyal-lip-sun-protector-7-ml/398/category/246/display/1/)  [SOME BY MI](https://www.trendhunter.com/trends/collagen-infusion1) launched the V10 Hyal Lip Sun Protector, a new collection of [sun-shielding lip balms](https://www.trendhunter.com/trends/lip-balm-spf-30) that actively prevent wrinkles and guard against the sun while providing plenty of moisture. Redefining glass skin to include lip care, the South Korean brand has formulated a lip product that utilizes the powers of shea butter, olive oil, and tocopheryl acetate (Vitamin E) to create a [glossy shine](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm) that improves the health of lips over time. Although the product is only 7ml, it is enriched with ten vitamins in addition to hyaluronic acid to soothe dry, dull, and sensitive lips that undergo prolonged damage from sun exposure and UV rays. The V10 Hyal Lip Sun Protector is available in three tint options: rosy, clear, and berry, for a juicy shine that complements all skin tones and types. Image Credit: Olive Young ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 43% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin-enriched Lip Care:** This trend focuses on lip products infused with a variety of vitamins to improve lip health, moving beyond simple hydration. - **Uv-protective Cosmetic Products:** Cosmetic products with built-in UV protection are gaining popularity as consumers seek dual-function skincare solutions. - **Multi-tint Lip Balm:** Offering lip balms in various tints caters to consumer demand for versatile beauty products that also provide sun protection. ### Sectors Adopting This - **Skincare:** The skincare industry is evolving as companies incorporate sun protection and advanced nourishing ingredients into their products. - **Beauty:** Beauty products that blend aesthetics with functional health benefits are transforming consumer expectations and product offerings. - **Personal Care:** In personal care, there is a growing focus on innovative formulations that address specific skin concerns while providing protective benefits. ## Related on Trend Hunter - [Protective Hydrating Lip Balms](https://www.trendhunter.com/trends/hydrating-lip-balms1.md) - [Oversized Sun Care Balms](https://www.trendhunter.com/trends/moisture-balm-spf-30.md) - [Sunscreen-Inspired Lip Balms](https://www.trendhunter.com/trends/classic-whip-spf-30-lip-balm.md) - [SPF Lip Glosses](https://www.trendhunter.com/trends/glow-gloss-spf.md) - [Tinted SPF Lip Oils](https://www.trendhunter.com/trends/tinted-lip-oils.md) - [Triple-Benefit Lip Balms](https://www.trendhunter.com/trends/tinted-lip-30-spf-moisturizing-lip-balms.md) - [Mineral SPF Lip Serums](https://www.trendhunter.com/trends/c-lip-serum-spf-30.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Multi-Functional Lip Products](https://www.trendhunter.com/trends/lip-spf.md)