# Waif-Like Alabaster Fashion The SOMA Magazine 'White Noise' Photoshoot Stars Ilva Heitmann By Meghan Young | Published 2013-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soma-magazine-white-noise References: [fashiongonerogue](http://fashiongonerogue.com/ilva-heitmann-dons-all-white-for-soma-magazine-by-felix-wong/) & [somamagazine](http://www.somamagazine.com/white-noise-3/) Summer will soon be in full swing and that means those who have yet to bring out their white fashion pieces should do it soon; the [SOMA Magazine](https://www.trendhunter.com/trends/vanilla-muse) 'White Noise' editorial is full of inspiration that needs to be incorporated into people's wardrobes. Although the photoshoot itself is rather moody and subtly eccentric, the looks strike the perfect balance between modern minimalist and feminine prettiness. The SOMA Magazine 'White Noise' editorial was shot by photographer Felix Wong. It stars model Ilva Heitmann. The German beauty is set to appear in the May/June 2013 issue of the publication. She was outfitted in [monochromatic looks](https://www.trendhunter.com/trends/jiyongkim-fw25) by stylist Bryan Marryshow, who pulled from the likes of Cynthia Rowley, [Blue Marine](https://www.trendhunter.com/trends/204l-heron-blue) and Ports 1961. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion:** The SOMA Magazine 'White Noise' photoshoot showcases the modern minimalist trend that disrupts traditional feminine fashion. - **Monochromatic Looks:** Monochromatic outfits are gaining popularity in fashion, as seen in SOMA Magazine's 'White Noise' editorial. - **Subtle Eccentricity:** Subtle eccentricity is an emerging fashion trend, and the SOMA Magazine 'White Noise' photoshoot exemplifies its potential for disrupting traditional fashion norms. ### Where This Applies - **Fashion and Apparel:** The SOMA Magazine 'White Noise' editorial offers potential for fashion and apparel retailers to incorporate minimalist and monochromatic designs into their product lines. - **Fashion Photography:** Photographers and fashion magazines can experiment with shooting and showcasing subtle eccentricity in their editorials and campaigns, as seen in SOMA Magazine's 'White Noise' photoshoot. - **Fashion Styling:** Stylists can showcase their skills in creating monochromatic and minimalist looks, as seen in SOMA Magazine's 'White Noise' editorial, in editorial shootings and fashion campaigns. ## Related on Trend Hunter - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)