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# Passionate Lip Locks
The Slippery Solve Sundsbo 'Lips or the Edge of Reason' Shoot

By Renee Ramsarran | Published 2011-02-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/solve-sundsbo-lips-or-the-edge-of-reason
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/02/editorial-lips-or-the-edge-of-reason-by-s&#248lve-sundsb&#248-for-exhibition-magazine-1-lipstick-issue.html)

The Solve Sundsbo 'Lips Or the Edge of Reason' photoshoot was captured for Exhibition Magazine’s [Lipstick Issue](https://www.trendhunter.com/trends/vamp-lipstick). The photographer gets up close and personal on a steamy [make-out session](https://www.trendhunter.com/trends/vaseline-x-red-lobster-kissing-booth). Sticky lips, tongues, saliva and teeth take the forefront of this slippery shoot. The models kiss, suck, lick and playfully bite at each other with their [bright red lips](https://www.trendhunter.com/trends/reserve-lip-color). The release of this tantalizing editorial has me wondering what else is in store for this new publication. Sensuous passion takes centre-stage of the Solve Sundsbo Lips Or the Edge of Reason photoshoot, just in time for Valentine’s day.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Sensual Photography:** Opportunity for photographers to explore unconventional ways of capturing intimacy and sensuality in fashion and editorial photography.
- **Lipstick Makeout:** Opportunity for cosmetic brands to create bold and playful lipstick shades and campaigns aimed at individuals looking to spice up their love life.
- **Erotic Publishing:** Opportunity for publishing companies to venture into erotic content creation and cater to the growing demand for unconventional forms of eroticism in magazines and publications.

### Where This Applies

- **Fashion Photography:** Opportunity for fashion photographers to explore the unconventional manner of capturing models on camera.
- **Cosmetics:** Opportunity to advertise bold and playful lipstick shades and campaigns aimed at the target market to spruce up their love life.
- **Publishing and Media:** Opportunity for publishing firms to venture into unconventional routes and create adult content for the publication.

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