# Futuristically Feminine Editorials The Solve Sundsbo 'Dazed & Confused' Photoshoot is Spectacular By Erin Kirkpatrick | Published 2012-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/solve-sundsbo-dazed-confused-photoshoot References: [trendland](http://trendland.com/solve-sundsbo-shoots-noomi-rapace-for-dazed-digital/) & [solvesundsbo.info](http://www.solvesundsbo.info/) For the Solve Sundsbo 'Dazed & Confused' photoshoot, actress Noomi Rapace dons a breathtakingly digitized persona. These photographs by photographer Solve Sundscbo were created for notable magazine Dazed Digital and pay tribute to a recently released [sci-fi flick](https://www.trendhunter.com/trends/fendi-and-mad-architects). Rapace, who plays the model muse in this editorial, is also the up-and-coming star of Ridley Scott's newest alien-inspired creation 'Prometheus.' She is seen drenched in [intricately structured clothing](https://www.trendhunter.com/trends/the-future-is-not-set), shadowed in plotting charts and recreated in digital form, rather than as a real person. The clean lines and lack of color contrast beautifully with both the stark background and the shadowy overlays. This sleekly styled shoot pays heed to a more digitized, emotionless and literally, black and white world. In the Solve Sundsbo Dazed & Confused phootshoot, Rapace is seen draped in designs by Givency by Riccardo Tisci, Irin Van Herpen and Gareth Pugh. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Digitized Personas:** The trend of creating digitized personas for fashion editorials offers opportunities in the development of virtual models, AI-powered clothes designing apps and virtual try-ons for customers. - **Sci-fi Inspired Fashion:** The trend of sci-fi inspired fashion presents opportunities to create futuristic clothing lines and accessories, as well as partnering with media companies or movie studios to create limited edition collections inspired by their films. - **Sleek Monochrome Aesthetics:** The trend of sleek monochrome aesthetics in fashion photography offers opportunities in creating minimalist, black and white clothing lines, as well as in designing visually striking, minimalist packaging for products. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can take advantage of these trends by incorporating technology in their designs, partnering with film studios for limited edition collections and creating minimalist clothing lines and packaging. - **Photography Industry:** The photography industry can find opportunities in offering digitized persona creation services to fashion magazines and brands, and in creating visually striking, monochrome images for fashion and product photography. - **Movie Industry:** The movie industry can capitalize on the trend of sci-fi inspired fashion by partnering with clothing brands for movie-themed apparel collections and offering virtual try-ons for movie merchandise. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)