# Editorials in Drag Solve Sundsbo's '3 Boys' for A Magazine Explores Gender Roles By Marissa Brassfield | Published 2009-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/solve-sundsbo-3-boys-a-magazine References: [thefashionisto](http://thefashionisto.com/blog/2009/08/editorial-3-boys/) & [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=6018278&postcount=693) Sølve Sundsbø's '3 Boys' editorial for A Magazine is a curious [exploration of gender](https://www.trendhunter.com/trends/shapes-we-take) that dresses Luke Worrall, Danny Fox and Josh Bitelli in drag. Under the styling tutelage of Katie Grand, models Luke Worrall, Danny Fox and Josh Bitelli wear [wigs, dresses, lingerie, playsuits, and skirts](https://www.trendhunter.com/trends/sujitha-shivajothi) for '3 Boys.' Sølve Sundsbø captures the action throughout, and the A Magazine editorial's final images are more haunting and intriguing than creepy. Check out the shoot above and see what you think. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Gender Exploration:** The '3 Boys' editorial explores gender roles by dressing male models in drag, creating an opportunity for brands to challenge traditional notions of masculinity and femininity. - **Androgynous Fashion:** The use of wigs, dresses, and skirts in the '3 Boys' editorial highlights the growing trend of androgynous fashion, presenting a disruptive opportunity for the fashion industry to break free from gendered clothing. - **Artistic Imagery:** The haunting and intriguing images captured by Sølve Sundsbø in the '3 Boys' editorial showcase the potential for disruptive innovation in art and photography, pushing the boundaries of conventional aesthetics. ### Industries Being Reshaped - **Fashion:** The '3 Boys' editorial presents a unique opportunity for the fashion industry to embrace gender fluidity and challenge traditional norms of clothing. - **Beauty:** The use of makeup, wigs, and unconventional styling in the '3 Boys' editorial opens up disruptive innovation opportunities for the beauty industry to explore gender-neutral and inclusive products. - **Art and Photography:** Sølve Sundsbø's artistic approach in the '3 Boys' editorial creates a space for disruptive innovation in the art and photography industry, encouraging experimentation and new forms of visual storytelling. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)