# Slogans as Security Codes Solve Media Replaces CAPTCHAS with Company Taglines By Michael Hines | Published 2010-09-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/solve-media References: [fastcompany](http://www.fastcompany.com/1690163/effective-ads-to-replace-captchas) & [solvemedia](http://www.solvemedia.com/index.html) Solve Media is a New York-based company making waves by eliminating CAPTCHAS and replacing them with [company slogans and taglines](https://www.trendhunter.com/trends/legitimate-you). A CAPTCHA is the [random generation of texts](https://www.trendhunter.com/trends/cybersecurity-solution) that websites ask you to retype to prove that you're human. The traditional random words would be replaced with images like those seen above. For instance, a picture of [Toyota](https://www.trendhunter.com/trends/miraidon) and their slogan below it would be one security code. It sounds like Solve Media has a genius idea on their hands. This is an incredibly easy and noninvasive way to market your company. Check the links to learn more. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Replacement of CAPTCHAS:** Solve Media's innovative approach replaces traditional CAPTCHAS with company slogans and taglines, providing a more engaging and noninvasive user experience. - **Branded Security Codes:** The use of company slogans and taglines as security codes offers businesses a unique and creative way to market their brand while ensuring online security. - **Visual Identification:** Replacing random words with images and slogans allows for easier and more intuitive identification processes, enhancing user experience. ### Where This Applies - **Cybersecurity:** The replacement of CAPTCHAS with branded security codes presents disruptive innovation opportunities within the cybersecurity industry, improving the balance between user experience and online security. - **Digital Advertising:** Integrating company slogans and taglines as security codes opens up new avenues for digital advertising, enabling brands to engage users while they authenticate their identity. - **User Experience Design:** Visual identification methods like using branded security codes contribute to the evolution of user experience design, offering more seamless and visually appealing authentication processes. ## Related on Trend Hunter - [Business Slogan Generators](https://www.trendhunter.com/trends/business-slogan.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Customer Verification Solutions](https://www.trendhunter.com/trends/nametag.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Business-Targeted Anti-Fraud Solutions](https://www.trendhunter.com/trends/antifraud-solution.md) - [Fraud-Combating AI Solutions](https://www.trendhunter.com/trends/fraud-solution.md) - [Daily Puzzle Challenges](https://www.trendhunter.com/trends/decodex-puzzle-game.md) - [Brand Recognition Games](https://www.trendhunter.com/trends/product-guesser.md) - [Social Media Enhancers](https://www.trendhunter.com/trends/caption-generator1.md)