# Plant-Based Inclusive Skincare Lines Melanin60 Skincare Boasts Solutions for All Skin Types By Kalin Ned | Published 2020-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/solutions-for-all-skin-types References: [melanin60skin](https://melanin60skin.com/) Geared toward providing solutions for all skin types and self-care products for the whole family, serial entrepreneur Edward Griffin of E. Griffin Enterprises recently debuted Melanin60 Skincare—an inclusive beauty brand that makes high-quality [plant-based and handcrafted products](https://www.trendhunter.com/trends/nature-of-things) available to consumers. Targeted at melanin-rich skin, the concept for the brand originates from a realization that "[the human body] absorbs nearly 60% of what [is] put on [the] skin" and that the contemporary consumer is increasingly conscious about ingredients in products. Emphasis is placed on creating formulas that are [all-natural and cruelty-free](https://www.trendhunter.com/trends/britto-skin). The initial range by Melanin60 Skincare includes 10 body and face products—Oatmeal & Brown Sugar Honey Scrub, Honey & Rose Face Wash, Lemon & Aloe Mist, Caffeine Eye Cream, Wilda Vitamin C Serum, Soothing Face Cream, Exfoliating Bar Soap, Rich Body Cream, [Soothing Deodorant](https://www.trendhunter.com/trends/sheamoisture-deodorant), and Cocoa Caramel Lip Balm. Image Credit: Melanin60 Skincare ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Skincare:** Opportunities for creating plant-based skincare lines that cater to all skin types, including melanin-rich skin. - **Inclusive Beauty:** Opportunities for creating beauty brands that cater to consumers of all skin types, while emphasizing all-natural and cruelty-free formulas. - **Conscious Consumerism:** Opportunities for creating products that prioritize ingredient transparency, all-natural formulas, cruelty-free products, and cater to melanin-rich skin. ### Where This Applies - **Skincare Industry:** Opportunities for different skincare companies to develop customized skincare lines that cater to melanin-rich skin while utilizing all-natural ingredients. - **Beauty Industry:** Opportunities for beauty companies to address inclusivity by creating beauty products for consumers of all skin types and with all-natural ingredients. - **Consumer Goods Industry:** Opportunities for consumer goods companies to tap into the growing trend of conscious consumerism by creating products that prioritize ingredient transparency, are all-natural, cruelty-free, and cater to melanin-rich skin. ## Related on Trend Hunter - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Melanin-Focused Body Serums](https://www.trendhunter.com/trends/eadem.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md)