# Solution-Oriented Holiday Ads Orange’s Holiday Ad Brings Families Together Over Smartphones By Georgia Wray Norsten | Published 2024-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/solutionoriented-holiday-ad References: [adage](https://adage.com/creativity/work/oranges-christmas-musical-pits-kids-against-parents-over-when-they-can-get-smartphone/2592986)  [Orange’s](https://www.trendhunter.com/trends/valencia-orange-lip-balm) latest [solution-oriented holiday ad](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) delivers a festive yet thoughtful take on one of modern parenting’s most debated topics: when should kids get their first smartphone? Crafted by [Publicis Conseil](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching), the nearly two-minute spot is a playful reimagining of the holiday classic 'Carol of the Bells,' transforming it into a musical standoff between tech-savvy kids and cautious parents. The ad captures the spirited tug-of-war: children demanding smartphones while parents fret over safety, screen time, and online security. But instead of fueling division, the film culminates in a heartwarming solution with Orange unveiling 'SaferPhone,' a new device designed to balance kids' independence with parental peace of mind. Packed with digital protections and family-friendly features, it offers a middle ground that ensures both sides feel heard. Launching across TV, social media, cinema, and print, the campaign reflects Orange’s commitment to responsible tech use during the holidays. Image Credit: Orange ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 18% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Solution-oriented Advertising:** Brands are increasingly crafting ads that address real-life problems, resonating deeply with audience concerns. - **Parent-child Tech Balance:** The growing focus on products that find a middle ground between child autonomy and parental control reflects evolving family dynamics. - **Emotionally-driven Holiday Campaigns:** Festive ads that evoke emotional connections gain traction by tying in heartfelt family moments with product features. ### Sectors Adopting This - **Advertising & Marketing:** The advertising sector is seeing a shift towards campaigns that solve consumer dilemmas, enhancing relatability and engagement. - **Consumer Electronics:** The consumer electronics industry is pushing innovations that prioritize safety and usability for younger demographics. - **Telecommunications:** Telecommunications companies are developing family-centric devices that balance connectivity with security, responding to parental concerns. ## Related on Trend Hunter - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md)