# Beer-Brand SPF Launches Stella Artois and Soleil Toujours Unveil Solstice Shimmer Oil Sunscreen By Elena Rahman | Published 2021-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/solstice-shimmer-oil-sunscreen References: [anheuser-busch](https://www.anheuser-busch.com/newsroom/2021/06/STELLA_ARTOIS_AND_SOLEIL_TOUJOURS_INTRODUCE_NEW_SOLSTICE_SHIMMER_OIL.html) & [soleiltoujours](https://www.soleiltoujours.com/products/solstice-shimmer-oil-sunscreen-spf-30?_pos=1&_psq=solstice&_ss=e&_v=1.0) The Solstice Shimmer Oil Sunscreen is the brainchild of the [Stella Artois](https://www.trendhunter.com/trends/stella-artois-unfiltered) and [Soleil Toujours](https://www.trendhunter.com/trends/albertsons) collaboration. Stella Artois Solstice Lager inspires this all-new sunscreen oil. Designed to keep skin hydrated, protected, and glowing, the [beer brand's beauty debut](https://www.trendhunter.com/trends/smootheriser) boasts an SPF of 30 for optimal coverage. Soleil Toujours, a sunscreen brand, and Stella Artois opted for soothing ingredients in the new product. The key ingredients in the Solstice Shimmer Oil Sunscreen include Acai Berry, Coconut, Sunflower Seed, and Cotton Seed oils. In addition, for ample moisturization, the sunscreen relies on Cupuaça Butter to help hydrate the skin and provide antioxidant protection against free radicals in the environment. Soothing Vitamin E and Aloe Leaf Extract are also included in the formula. Image Credit: Soleil Toujours ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 81% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Beer-brand Beauty:** Opportunity for beer companies to enter the beauty industry, showcasing their offerings as a unique ingredient. - **Sustainable Sunscreens:** Growing market for eco-friendly sunscreens that incorporate natural ingredients that are safe for environments. - **Ultra-hydrating Sunscreens:** Demand for sunscreens that incorporate hydrating ingredients for added skin moisture. ### Who This Affects Most - **Beer:** Beer companies could enter the beauty industry, highlighting their unique ingredients to expand. - **Skincare:** Skincare industry can capitalize on demand for eco-friendly, ultra-hydrating sunscreens. - **Natural Products:** Increase in demand for natural sunscreens which has paved the way for natural products manufacturers to offer new sunscreens. ## Related on Trend Hunter - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Brazilian-Inspired Sunscreens](https://www.trendhunter.com/trends/rio-radiance-spf-50.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Scent-Forward SPF Sprays](https://www.trendhunter.com/trends/coola-x-voluspa.md) - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Shimmering Sunscreen Mousses](https://www.trendhunter.com/trends/classic-whip-glow-spf-30.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md)